Last time, we talked about how your company needs to get aboard the Google+ Express. If you haven’t read it already, go ahead. We’ll wait.
This blog will convince any still-doubting Thomases of the power of Google+. How? We’re going to introduce you to a little thing called Google Authorship and what it means to Google+ as well as to your click-through rate (CTR).
Google Authorship was created to connect a piece of content (blog, website, etc.) with the Google+ profile of its author. This link lends an authenticity to the work itself and allows writers and thought leaders to build their brands online. It’s also no surprise that Authorship-linked content gets clicked on more.
“Google Authorship puts a face and a name to the search engine results, helping to build trust, communicate relevance, establish credibility and improve CTR — in some cases by upwards of 150 percent,” notes Gray MacKenzie, co-founder of GuavaBox. “CTR has a direct correlation to your traffic numbers.”
Using Google Authorship and Google+ together also creates a centralized curated content portfolio — a handy way for you to show people what you know.
“Search engines are getting smarter and every algorithm update finds and penalizes more scammers and spammers,” MacKenzie says. “The good content will win out eventually, but you can help it along and gain an edge by leveraging the Google+ community and platform.”
How about you, dear readers? Are you using 2014’s dynamic duo yet? If so, tell us about your experiences. If not, maybe we can help.