Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

May 2, 2014 By Benjamin Porter Leave a Comment

Good Traffic But Low Conversion? Time to Rethink Your Content

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

Good Traffic But Low Conversion? Time to Rethink Your Content

 

We’ve all been to a website, blog or social media page that left us wanting. Maybe we didn’t find the information we wanted. Maybe the information was there but something about it left us feeling uncertain. Maybe there was too much information, leaving us feeling overwhelmed.

The blame for each of these opt-outs can be traced directly back to poorly-written or -strategized content. If you’re seeing a good number of visitors stepping into your virtual showroom but leaving without converting — whether that means buying a product, signing up for a newsletter or contacting you directly to learn more about the services you offer — you’re likely looking at bad content.

The good news is that it can be faster, cheaper and easier to fix bad content than it is to overhaul an entire website. So before you say, “Let’s just start over!,” check your content for these key traits:

1. Quality — Was your content written with a strategy in mind? Does it clearly demonstrate the value of your offerings? Did the writer identify one or more personae to address? Does it feel like it is written to a single person or a small group of people rather than the entire Internet? If you can’t say “yes” confidently to these questions, you’re likely coming off as sloppy, impersonal or bland.

2. Quantity — There should be just enough content to inform and incentivize your visitors, but not enough to make them feel like reading it is a chore. One good way to check for too much quantity is to ask yourself if you see information that’s not absolutely crucial for conversion. If you answer “yes,” that may be discouraging visitors. On the other hand, if you don’t provide enough content, you may not be adequately distinguishing yourself from your competition. Basically, your content should cover your value proposition — why they should choose you over someone else — as well as a bit of background. More is too much, less is too little.

3. Calls to Action — Great content gives visitors clear next steps to take in order to encourage their conversion. What does your content currently ask them to do? If nothing, there’s your problem. If you’re using CTAs but still not getting conversions, check to see whether the CTAs are clear, ensuring that they explain what the visitor is agreeing to provide in exchange as part of the conversion.

If you know you need help but aren’t sure how to fix it yourself, give the awesome content strategists at Brandsplat a call today at 800-299-5498. We’ll review your content and give you our two cents on how we can improve your conversion rate quickly and affordably.

Filed Under: Brand Engagement, Digital Engagement, Online Brand Management Tagged With: call to action, conversion, great content

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ► 2020
      • September
    • ► 2019
      • April
      • March
      • February
    • ▼ 2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.