Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

September 29, 2011 By Brandsplat 1 Comment

Friends and Family Still No. 1 on Social Media

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

In the digital engagement and social media marketing bubble, we blissfully live thinking that the reason Facebook and Twitter exist is to keep in touch with our clients to, you know, sell them stuff. Well, consider that bubble popped. A new study says that folks use social media to — hold on to your hats for this one — actually keep in touch with friends! I know, it’s a shock. Just breathe deeply and we’ll get through this together.

All sarcasm aside, Nielsen’s new report entitled, “State of Social Media” wasn’t all bad news for branding gurus. Sure, 91 percent of users who are parents say they put up with social media to find and stay in touch with old friends. And 87 percent of childless folk say they use the sites to keep connected with their families.

But the little study also came up with some interesting news about mommies and daddies and their relationships to brands while they’re online: 71 percent of parent users say they like to hop on social media to read consumer feedback and 64 percent use social media to score coupons and deals. Their non-parent counterparts are far less interested in yammering about products. The numbers spiked when it came to uses of social media for gaming (63 percent)and entertainment (43 percent) among people without children. Yet overall, the mommy and daddy set seem to be using social media more.

While none of this research is really surprising, the interesting thing is how the major demographic of social media has changed. Once upon a time, it was primarily college kids and 20-somethings. Parents are now 26 percent more likely to use social media daily than non-parents, according to the study. Now people with families are using Facebook to swap baby photos and get information on family brands. And the brands have noticed. Look at Hallmark for an example of a company who is paying attention to who is on social media sites.

But here’s my question for you kids: Has the mommization of social media made it an unhip channel to market on? Sound off below!

Filed Under: Facebook Management, Facebook Marketing, Social Media Management, Twitter Management, Twitter Marketing Tagged With: Digital Engagement, Social Media Marketing

Comments

  1. Carol says

    October 15, 2011 at 12:16 pm

    As far as marketing goes, its usually Momma who buys the stuff anyway!

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ►2020
      • September
    • ►2019
      • April
      • March
      • February
    • ►2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ►2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ►2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ▼2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ►2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ►2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles
    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.