Purchased by Yahoo! in May for a cool $1.1 billion, Tumblr continues to be the blogging for business and social media marketing solution for savvy brands who know how to really rock the platform. Unlike other social media channels, Tumblr is powered by sharing images and interests rather than personal information. Plus many Tumblrs are single topic blogs meaning that brands that use it wisely and specifically can easily reach out to target audiences. In honor of the vast and creative landscape that is Tumblr, we’ve devoted today’s “Five Things” to branded Tumblrs that will hopefully intrigue, delight and inspire you to consider using it for your company.
1.) Los Angeles County Museum of Art: LACMA, as the locals call it, uses Tumblr to give followers an up close and personal glimpse inside the museum. From photos taken at recent events and the installations of new exhibits to art news and museum job postings, the Tumblr is as diverse as the museum’s collection.
2.) Glamour Magazine: The fashion industry was one of the first to hop on Tumblr and to really utilize its image sharing capabilities. Glamour magazine turns its Tumblr into a visual fashion feast for the eyes. Lush photos right from the runway, delicious fashion-themed memes and arty shots that you won’t see in the print edition are the kind of thing Glamour’s Tumblr does perfectly.
3.) Nabisco: Here’s a great idea from the folks who ingeniously created Oreos. Instead of having a Tumblr created by a nameless, faceless robot, Nabisco uses a real-life correspondent to cover branded events and promotions while posting the expected coverage of products and company news.
4.) Animal Planet: Tumblr users love cute photos of animals, and cable network Animal Planet wasted no time joining the social network to contribute to the never-ending stream of aww-inducing pics. Animal Planet is a fantastic example of how honing in on Tumblr’s single topic blog searches really pays off.
5.) HarperCollins: The book is not dead! Long live the book! Or that’s the impression one gets when visiting the Tumblr of HarperCollins. The brand uses the site to tease covers of new releases, quote famous authors and give the sort of dirt book lovers are nuts about.