Stop scrolling and searching and endlessly reading in hopes of finding the best and most fascinating brand management, digital engagement and social media marketing stories! We’ve collected a fierce fivesome just for you. We call it the Five Things You Might Have Missed blog.
1.) A Party We Can Get Behind: If you find both the Dems and Repubs more than just a little disappointing this election season, may we suggest joining the Pizza Party? Pizza Hut has thrown down a cheesy gauntlet and has promised a lifetime of free pizza to the brave soul who asks the candidates a pizza-themed question during next week’s town hall debate at Hofstra University. The question is simple — sausage or pepperoni? — but the stunt is awesome. Pizza Hut has also taken its #PizzaParty to Twitter and has loads of special offers for election night.
2.) Contests Win: If you’re toying with playing games and having a contest or giveaway with your social media following, we say, “Go for it!” A new and inspiring infographic from ShortStack that you might have missed finds that contests are the clear winner when it comes to engaging fans. Entitled Do You Know the Best Way to Engage Your Users?, the study claims that 40 percent of Facebook page administrators say that contests and sweepstakes work the best, followed by photos (27 percent) and wall topics (24 percent).
3.) Powered by Twitter: Mercedes Benz is letting Twitter users take the wheel and decide the ending of its new TV spots currently airing in the U.K. To promote the new A-Class vehicles to younger drivers, Mercedes came up with the #YOUDRIVE hashtag which Twitter followers used to voice their opinion about how the brand’s new action-packed commercial should end.
4.) Failed by Twitter: We are big fans of Twitter marketing in these pages, but we admit sometimes certain brands should just avoid the channel altogether. The good folks over at The Consumerist have come up with a great list of brands who’ve belly-flopped on Twitter that reinforces this notion. It’s filled with funny and cringe-worthy, “Oh no they didn’t!”-type of tweets we’ve come to expect from brands that need to be a little bit more careful with who they let drive the Twitter bus.
5.) Whatcha Waiting For?: Perhaps you missed it last week. Maybe you’re just dragging your feet. But whatever the case, we beg of you to go right now and make a new company page for your business on LinkedIn! Not just for the big boys anymore, the new company pages look great, are incredibly easy to use and a fantastic social media marketing tool.