In a week filled with political bombshells, high-profile deaths (RIP Maurice Sendak and Vidal Sassoon) and Mother’s Day marketing mania, you might have forgotten to get caught up on the latest digital engagement and online marketing news. But we’ve got you covered with a little list we call our Five Things You Might Have Missed.
1.) Long-lasting Banner Flavor Goodness: While Stride gum may not have the catchy jingle that Big Red had back in the day, the chewing gum has made quite a name for itself for being a long-lasting confection. And its latest ploy for chewing gum domination comes in the form of the world’s longest banner ad. Digital Buzz Blog turned us on to the ad that challenged eager clickers to click and hold the targeted area for as long as they could. The winner clocked in at 46 minutes and 27 seconds and walked away with $500 bucks, while Stride might just have created a new banner ad-gaming sub-genre.
2.) Spammer Convention: Our friends in Sweden have come up with a nifty way to thwart spamming — throw a spammer summit! Microsoft and Hotmail Sweden are the forces behind Spammers Aid, a new campaign set on educating spam marketers on new and innovative techniques in online marketing that don’t involve blowing up innocent folks’ inboxes. Spammers will attend a seminar in Stockholm this summer, and we think it’s a swell idea.
3.) Prison Cuisine: Over in Spain, marketers for the J.J. Abrams’ drama Alcatraz delivered a little bit of the famous prison to some adventurous eaters. “Lucky” Spanish diners got to eat like the incarcerated when they ordered their meals online, receiving prison food packaged on metal trays and stuffed in boxed (filled with Alcatraz swag like magnets, of course). The limited time promo brilliantly pushed the show’s premise and TV fans got a whole new version of the TV dinner.
4.) Apps and Likes: Mobile marketing, social media marketing and app development all converged in a marketing supernova this week when Facebook announced it will be opening its own app store! Now all of those Facebook apps that you see your friends feverishly downloading will be in one place. More of a hub and less of a traditional store, we’re anxious to see if this will amp up Facebook app development — especially those from big brands.
5.) When Mama Tweeted Obama: Lastly, it seems, like everybody else, we can’t stop talking about the President of the United States this week. On Mother’s Day, one lucky mom will have the chance to actually tweet with the Commander in Chief. The grassroots Twitter marketing fundraising effort hopes that a personalized tweet from Barack Obama on Mother’s Day is incentive for one lucky winner to bring in at least five other donations.