Honesty in Facebook marketing?! Kitties attacking all kinds of webpages?! Freaky job postings?! What the heck is going on? Fear not. We sort it all out just for you in our weekly list of Five Things You Might Have Missed.
1.) The Sarah Phillips Warning: This week, Sarah Phillips made headlines for getting fired from ESPN after a Deadspin article painted the columnist as a con artist with several identities who help spearhead some big-time Internet scams. The scandal reminds us that if you’re hiding something, bloggers will always find it — and no brand is above being occasionally duped.
2.) Kitty Cat Attack! As YouTube has proven time and time again, everything is better with cats. So cat treat maker Temptations is letting Facebook fans put cats everywhere they go online. The Kitty Hijack app available on Temptations Canada’s Facebook page gets dragged into your bookmark bar and then the feline fun is unleashed as kittens crawl all over any site you visit. The funny, frenetic frenzy is Facebook and online marketing purrfection.
3.) Help Wanted: Here’s a jaw-dropping print campaign from the UK for the non-profit Freedom from Torture. Made to look like a job posting, these ads boldly seek to fill the positions of “Torturer,” “Abuser” and “Kidnapper.” Bent on making a point and standing out in an employment-starved climate, Freedom from Torture turns a simple classified ad into something unforgettable.
4.) Rocking Crowdsourcing: We love to see a spunky individual who can turn themselves into a brand by using online and social media marketing, and nobody better personifies these attributes than musician Amanda Palmer. David Meerman Scott profiles Palmer’s ingenious way of using Kickstarter to fund her new album on WebInkNow and we think it’s worth the read. Palmer has raised more than $350,000 and the total goes up nearly every minute, thanks in large part to her huge social media following.
5.) Coming Clean with Social Media Flubs: Common Sense Media’s goal is to help parents control their children’s use of Facebook and mobile phones. To get the message out, the group has released a series of funny TV ads. In the spots, parents admit to their social media flubs and misconceptions. Tech- and Facebook-addicted kids are a very real, very “now” issue and Common Sense attacks it with humor and heart.
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