Between all the campaign drama and sports shenanigans, you might have missed some of the smartest, sassiest and strangest stories from social media and online marketing this week. Fear not, gentle reader! We have you covered.
1.) The BK Blige Bilge: If you missed this story about Mary J. Blige’s yanked commercial for Burger King, you really were hiding under a rock this week. Nevertheless, it’s a list topper for personifying all that is ridiculous with viral advertising, racial sensitivity and celebrity endorsements. Claims of racism aside, we dare you not to chuckle while listening to Blige warble the ingredients of Burger King’s new chicken wraps. In the end, BK apologized for releasing a spot they claim “wasn’t ready” and Blige apologized for offending anyone with the commercial. Perhaps the ad was pulled because it’s a really horrible ad. Just a thought.
2.) A PSA with Balls: We’re always on the lookout for print ads that have a strong voice and a clever delivery. So we were thrilled when we found these ads for the League Against Cancer on I Believe in Advertising. The photos feature cell phones, joysticks and magicubes on the front flap of men’s underwear in an effort to raise awareness for testicular cancer. On the band of the underwear is the message “Give your fingers a better use. Examine yourself for testicular cancer.” Kudos to the League for grabbing their audience in a way that’s hip and bound to make them think.
3.) Hand Over that Password: This ominous sign of the times couldn’t be over looked by those of us who work in the social media marketing field and who often hustle for freelance jobs. The Atlantic and other big news sources were in a tizzy this week at the news of Representative Ed Perlmutter’s proposed amendment to H.R. 3309, the Federal Communications Commission Process Reform Act of 2012, in an effort to thwart employers from demanding the passwords of employees’ social media accounts. Perlmutter’s amendment was voted down and now all of media land is gearing up for a social media privacy battle unlike anything we’ve seen thus far.
4.) And Speaking of Creepy: Without giving too much away, we can tell you the latest promo for Google+’s Project Glass is part science fiction, part annoying Google+ branding at its most shrill. Yet whatever you think of these yet-to-be made Google goggles, it can’t be denied that the idea is a groundbreaking one. Tell us what you think about this Geordi LaForge-style innovation in the comments section below.
5.) When Skype Talks Smack, You Can See it: Finally, we haven’t had a good old trash talking from a tech brand in quite some time. Thankfully, the good folks at Skype answered our prayers with a series of UK ads that straight up diss Facebook and Twitter. Oh no they didn’t! (Oh yes they did!) And the result is pretty entertaining.