This week’s Five Things You Might Have Missed promises the best in viral marketing, Twitter management gone wrong, some digital Easter eggs and even a walrus on your back! Read, enjoy, tweet and repeat!
1.) Tweet the Wrong Thing: Spike Lee on Twitter just seems like a recipe for ill communication — and this week, boy was it. The diminutive ’90s auteur raised eyebrows when he re-tweeted the wrong address for George Zimmerman, the man who allegedly shot teenager Trayvon Martin. The tweet ticked off tons of tweeps and put Lee on the defensive. Martin’s story is already a highly-charged one and Lee’s misinformed tweet proves how out of control Twitter can get when the wrong information spreads like wildfire.
2.) Happiness 360: Streets Ice Cream took its good-time brand to the streets with a pop-up 360 photo booth that invited passersby to jump, dance and interact in front of a Matrix-style camera. The end campaign is an interactive one which features ordinary folks in extraordinary poses and promises to end lame sponsored photo booths forever.
3.) Cat in a Raincoat!: Columbia Sportswear embraces the spirit of invention with its “Great Moments in Trying Stuff” viral campaign. An earnest 1950s style announcer takes viewers on a hilarious journey through innovations, like sweaty hot dog buns, mesh tank tops and a not-too-happy cat in a raincoat — all brilliantly illustrating Columbia’s outerwear technology.
4.) An App to Dye For: PAAS Easter Egg dye partnered with Heinz Vinegar to come up with this cool Easter egg decorating app just in time for the holiday. It’s digital egg dying without all the mess — genius! The cute seasonal game is sure to be a hit for egg-enthusiastic youngsters, but PAAS gives the app a little something extra by donating $1.00 for every download to Make a Wish Foundation through April 8th.
5.) I am the Walrus: We wrap up this week’s list with a spot for muscle cream from Allgauer Latschenkiefer. Nicely shot, cleverly edited and, featuring a piggybacking walrus, this viral ad is simple, funny and sweet.