Holidays gotcha down? Work stressing you out? Well, kick your feet up, sit back and enjoy the hottest and oddest online marketing news stories in a little concoction we call our “Five Things You Might Have Missed” list!
1.) Rockin’ Around the Facebook Tree: Singapore, social media and Heineken aren’t things you traditionally think of at Christmas, but that’s about to change. The Heineken Super Social Christmas Tree in Clarke Quay, Singapore, is a digital art installation of 48 massive LCD screens that display photos and messages from app users who pop by the tree. It’s social media meets art with holiday flare.
2.) Yes, Virginia, People Still Use Blogger: The much-mocked blogging platform Blogger got its Google+ makeover this week, and it’s about darn time! Easy to use and easier to find, Blogger needs to step into the WordPress/Tumblr era and hopefully these updates will be a step in the right direction.
3.) Russian Out for a Whopper: Burger-shaped turntables, tattoos, unicorns and sassy dancing counter girls are just a few of the delights you’ll find in this Russian Burger King ad that’s going viral faster than you can say “paper crown.” If U.S. Burger Kings were this cool, we might actually eat there.
4.) Artsy-Fartsy Gets Appsy-Snappsy: Despite what the media would lead you to believe, people actually like looking at art and now there’s an app that helps art lovers find local visual delights on their phones. ArtSpotter helps visitors to London find all of the noteworthy galleries, exhibits and museums on a handy-dandy map. The app just launched and hopefully it will spread to cities around the globe. Mobile marketing and apps have made the visual arts cool and accessible and we think that’s worth celebrating.
5.) That Warm, Fuzzy Holiday Feeling: Lastly, this list of things marketers can do to give back during the holidays makes our list because it’s nice to use this time of year to actually think of others and do good stuff. Plus, the efforts are easy on the wallet and things even work-from-home bloggers and marketers can manage.