After taking a week off to shovel pie into our faces, Brandsplat’s Five Things You Might Have Missed is back! We’ve got the latest in Mitt media news, cool Euro viral ads — even some chocolately goodness. So without any further delay, let’s do this thang!
1.) You’ve got your website in my peanut butter: What’s the perfect accompaniment to chocolate beer? A chocolate website, of course! Portugal’s No. 1 beer brand Sagras called upon some world-class chocolatiers to make the world’s first 100 percent chocolate-designed website! And we thought our custom content was tasty.
2.)Tumbl’ing out of fashion: Here’s another high-profile example of “what not to do” as a digital director. Tumblr’s notoriously snooty fashion director, Rich Tong, was given the heave-ho after brands and agencies complained about his alleged penchant to play favorites, ignoring the emails of longtime Tumblr supporters and downright rudeness. Tong learned the hard way that even in the digital world, a stank attitude is never in fashion.
3.) Lucky Martini: We had to put this “Luck is an Attitude” video from Smirnoff Martini on this week’s list for several reasons. First, the split screen of the same guy choosing different paths with wildly different results is brilliant. Second, the message — and the Andrews Sisters’ song — are both genius. And lastly, the video features casting contest winner Yuri Buzzi, whose rise to Internet fame is something of a fairy tale itself. Lucky us!
4.) Marketing Mitt: Love or hate Republican presidential candidate Mitt Romney, you can’t fault the guy for having the digital gravitas and smarts to take on the seemingly unstoppable Obama campaign. Team Romney made headlines this week for a television ad that critics called deceitful. And yet, compared to Gingrich and Cain, Romney still manages to be a more marketable candidate. That’s a true testament to the power of his brand — even if the man himself is less than amazing.
5.) Squishy Robots: Amid political sniping and corporate misbehaving, it’s nice to stumble on a story that champions innovation. With that being said, please enjoy the wonder of squishy starfish-like robots.