The countdown to the caloric meltdown known as Thanksgiving has begun, so we at Brandsplat are serving up a cornucopia of online marketing tidbits, social media casseroles and deep dish viral delights just for you! It’s a little meal we like to call “Five Things You Might Have Missed.” Gobble, gobble it up!
1.) Deep Fried Shatner: If you have been too consumed by how you were going to cook your own turkey, you might have missed this stellar turkey frying video courtesy of William Shatner and State Farm Insurance. Is it a PSA? Is it a parody? Is Shatner rocking a new toupee? The answer is a resounding “yes” all around, and it’s the best turkey frying video you’ll see this year.
2.) PiePad: The often mocked but seriously beloved foodie and radio personality Evan Kleiman can now be your personal pie tutor this holiday season on your smartphone and tablet. A new app, Appetite’s Easy as Pie, features the unshakable Kleiman making 20 different types of pies! We’ve been saying for months that pies are the new cupcakes; hopefully this app will make our trend prediction a reality.
3.) Off-Target: The big red bulls-eye took a branding beating this week when its employees started an online protest against the company’s Thanksgiving Day hours. Opening on Turkey Day is a first for the company, and its employees (as well as some customers) have taken to Facebook and Twitter to voice their disdain for the move. Coupled with Nordstrom’s decision to keep Christmas decorations out of its stores until December, this public outrage could signal a change in old school Black Friday excess — and we think that’s a good thing.
4.) Pass the Pepto: Pepto is hopping on the sponsored tweet trend for a good cause this Thanksgiving. #HelpPeptoFeedAmerica will be launched on Twitter this Wednesday and for every RT, the company will donate 8 meals (up to 100,000) to the hunger-fighting superstar nonprofit Feed America. It’s the cool Twitter marketing and the holiday spirit behind the giving that gets this brand on the list.
5.) We’re Thankful for Cat Videos: Okay, if you haven’t enjoyed this Catvertising video, please do so right away. Hilarious viral goodness that makes fun of the marketing and advertising worlds with cat-like precision.