If you’ve been to any shopping website or on Facebook or YouTube over the last couple of days, you’ve probably bumped into Eyefly.com. The company seemingly showed up everywhere online overnight. We had to give the online eyeglass retailer mad props for its sheer moxie and kick-butt branding — but the digital engagement genius of Eyefly soars higher than just great ad placement.
First of all, the company has a great gimmick. Not only can you order chic eyeglasses online, you can also try them on. Thanks to big jumps in photo integration technology over the past two years, uploading your picture and then trying on the companies’ hottest frames has never been cooler or easier. We reckon more than one person across this land has already gotten in trouble for trying on glasses when they should have been working. It’s irresistible fun which immediately puts the brand’s products onto the faces of its prospective customers. This sort of shop-wherever-you-are technology is the kind of thing online retailers have been pushing to the forefront to get noticed and to stay alive and in Eyefly’s case, it works. To make the new brand even more appealing, the company offers a super low price point, great styles and an easy-to-navigate site.
We love seeing brands like Eyefly use their products to engage online audiences. With a small but growing Twitter following, the company is clearly ready to start talking with followers. One look at the company’s super stylish blog and it becomes pretty clear that this little Brooklyn-based glasses company has its sights on becoming a lifestyle brand. And why the heck not? Good ideas and great execution mixed with thoughtful digital branding is pretty much the recipe for becoming a heavyweight.