Foursquare recently announced that April 16th will be the world’s first social media holiday”“Foursquare Day! The holiday will be celebrated in 100 cities around the world including Seoul, Sydney, Kuala Lumpur,Â Manchester, Tampa, and Boston.Â Yay! And we should care because…?? Well, I’m not entirely sure that you should as I’m not totally certain if I do just yet either or even if I understand the point of the darn thing. Plus, a website that gives badges? Badges? We don’t need no stinking badges! Nevertheless, if its’ good enough for the fine people of Kuala Lumpur, then maybe I should give it a shot. As far as I can tell, Fousquare is an endlessly promoted geolocationÂ and social networkingÂ site and appÂ that allows users to check in at certain places and earn badges to compete with their friends and other Foursquare users. Think Yelp meets Twitter in the world’s most supreme quest to win things that aren’t real, and you’ll get the idea of Foursquare. Foursquare definitely qualifies as a T.K.O (time killing operation) but it could do oodles for businesses and boutiques as it grows. The potential to have Foursquare users visit your business and earn badges by dropping by, is admittedly a fun prospect. Depending on said growth, Foursquare may be the next “it”destination for social media marketing. And for an upstart trying to muscle their way into the social media scene, you have to give themÂ major brownie points ( or badges rather) when it comes to marketing and PR. Launched in 2009, the site has shown its presence from music festivals to linking with the History channel. In February, Foursquare made new commercial partnerships with The New York Times, Bravo, and Conde Nast. Giving yourself your own holiday is the kind of good-timey self promotion we’ve come to expect from Foursquare. Their approach to online marketing and social media is aggressive, fast moving, and fun”¦Â much like the playground game in their namesake. So I’m trusting Kaula Lumpor and Tampa on this and I’ve signed up.Â The buzz hooked me and now I want to give it a spin for myself. So, nicely played, Foursquare.