Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

December 16, 2010 By Brandsplat 1 Comment

Everybody Loves an Expert, So Why Not Become One?

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

Everybody Loves an Expert, So Why Not Become One?

Watch a morning television program or read a lifestyle website and chances are you’ll stumble upon some kind of expert. Wedding experts, style experts, home improvement gurus, fitness experts – all ready at a moment’s notice to a spew out advice on any and every available talk show couch that can accommodate their know-it-all behinds. Riveting segments ranging from what to wear to holiday parties to how to buy a lawnmower just would not be the same without these denizens of crucial knowledge. We tease, but there’s something timeless about the self-appointed guru. In fact, it’s become a recurring media archetype with roots dating back to Ann Landers and Helpful Hints from Héloise. So we wondered: Aren’t all of us experts in something?

The great thing about being an expert in your field is that experience is really the only requirement. We searched high and low for some university degree program that anoints a person expert status and couldn’t find one. If you sell computers day-in and day-out, as far as we can tell that qualifies you as a computer expert. Our knowledge amassed over time in our profession can provide others with much-needed information; therefore, we can position ourselves as experts. Marketing ourselves in this manner not only helps people out but can promote our businesses, as well.

We recently combed over a fashion blog that had an interview with “style expert Cynthia Rowley.” Rowley is not only an expert – she has a very popular line of clothing, accessories, fragrances and home decor. Rowley’s somewhat of a branding goddess and undoubtedly knows every time she dispenses fashion-fairy-godmother advice out of the goodness of her heart, her brand stays on the tongues of fashion fans.

Like Rowley, we all have something were tops in and advice that can help someone. How-to blogs or contributing to radio shows or websites are ways to publicly establish our expert status. By positioning ourselves as experts in our field, we can create PR for our brand, products and services while maybe even doing a good thing.

So, brilliant readers, what are you experts in?

Filed Under: Weekly Five Things You Might Have Missed

Comments

  1. Kyle says

    December 16, 2010 at 10:55 am

    Experience is key to attaining “expert” status, agreed. You have to be passionate about your specialty in order to attain the knowledge required for such a title.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ► 2020
      • September
    • ► 2019
      • April
      • March
      • February
    • ► 2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ▼ 2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.