Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

April 28, 2011 By Brandsplat Leave a Comment

Drinking the Haterade: Turning Negative Feedback into a Positive

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

We had a good laugh this week when we read Julien Smith’s blog Priceless Lesson Learned from Scathing 1-Star Reviews on Amazon. Smith frankly discusses how bad reviews — more specifically, well-written bad reviews — made him a better writer. More than just funny or mean-spirited, we have to agree with Smith that a sharply-written, scathing review is an Internet delicacy and offers a valuable lesson for the brand on the receiving end of the review.

Last year, I worked with an L.A. restaurant on a social media marketing campaign. While it had a cult following, there was certainly a large amount of hateration in their direction. Reviewers on Yelp routinely tore this place a new one for not being fast enough and for not taking credit cards. So when the eatery decided to take plastic, we launched a tongue-in-cheek campaign to bring in the haters. We published the bad reviews on the restaurant’s Facebook ad and challenged the authors to return and give it another shot. Most Yelpers are not confrontational types but we had a few that rose to the challenge, came in to eat, and then changed their reviews.

Still, from a marketing standpoint, bad reviews are worth their weight in gold for the insight they provide into what people think about your business. Sure, you have to take a big majority of them with a grain of salt but there’s is no shortage of learning opportunity. After all, big brands are using Facebook to help pick new product names and logo designs because it taps right into the audience. While we’re not sure a full-on Domino’s style confrontation is necessary when it comes to bad reviews, we do think embracing online disses can be a catalyst to bring about change.

So, readers, what say you? What bit of biting criticism has helped your business in the long run?

Filed Under: Brand Engagement, Online Brand Management, Online Marketing, Search Engine Marketing, Social Media Management, Twitter Management, Twitter Marketing Tagged With: social media marketing campaign

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ► 2020
      • September
    • ► 2019
      • April
      • March
      • February
    • ► 2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ▼ 2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.