Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

December 21, 2011 By Brandsplat Leave a Comment

Dissing the Discount: What Slankets Can Teach Us About Email Marketing

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

We’re all for digital engagement that uses email marketing to give their followers exactly what they want. Online retailers and deal hucksters who sling out the goodies have to practice a delicate balance of staying ahead of trends while giving discounts on cool items that inspire folks to whip out their credit cards. We don’t use the word “art” lightly when we talk about well-done email marketing because most of the things that land in our inboxes are anything but artful.

We started thinking about the potency of email marketing because of the Slanket. Surely you remember the Slanket, the precursor to, but less popular version of, the Snuggie? The blanket with sleeves but without the catchy marketing campaign popped back up on periphery when it showed up in our daily deal email from Living Social. Surely you remember Living Social, the less cool, but slicker-looking, version of Groupon? It’s the holidays and the best they could come up with is a deal on the Slanket? Living Social ran a half off deal on the Slanket this week after a week that also included discounts on Botox, gourmet popcorn and bowling. While all of those items are super, they don’t exactly inspire us to smartphone our way into debt.

The point here is that with email marketing — and all of our online marketing, for that matter — brands have a teeny tiny amount of time to get consumers to respond. And folks won’t think you’re giving them a huge deal if you’re offering things they don’t actually want. But more than deals, the content of our email marketing messages matters. We spend time and money on newsletters and email campaigns in hopes that people will be engaged enough to visit our websites, buy our services and products and talk about us on social media. Churning out messages with no soul or personality doesn’t do our brands any favors. In short, do we want our emails to be a Snuggie or a Slanket?

We could go on and on about how bad email marketing is the Internet’s version of pollution. Instead, we want you to try this: Go through your email and junk mail and see which messages actually catch your eye. Make notes about what interest you and what doesn’t work. And then come back here and share your findings!

Filed Under: Digital Engagement, Email Marketing Tagged With: Digital Engagement, Online Marketing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ► 2020
      • September
    • ► 2019
      • April
      • March
      • February
    • ► 2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ▼ 2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.