Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

November 15, 2011 By Brandsplat Leave a Comment

Digital PR Lifestyles of the Rich and Famous

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

It is hard to imagine Hollywood, big business and professional sports managing a public relations crisis without using digital media. Out of control company image fires or celebrity meltdowns are now easily extinguished with a few strategic tweets. To see digital PR in action, look no further than the front page of your local newspaper.

As the NBA lockout looms and is poised to break the hearts of basketball fans, NBA commish David Stern and Deputy Commissioner Adam Silver took to Twitter yesterday to clear the air. The duo staged the Twitterview to answer questions from members of the media as well as fans. Since there have been dozens of conflicting stories surrounding the lockout, the Twitterview was an ingenious solution. One side of the debate clearly took matters in their own hands and used a platform where they could speak directly to fans.

On the other end of the digital PR spectrum are Eddie Murphy and director Brett Ratner. The pair was set to take over this year’s Academy Awards with Murphy as Oscar’s host and Ratner as producer. Ratner was quickly removed from his post, however, after he dropped a homophobic slur in an interview promoting his and Murphy’s flop Tower Heist. Ratner could have saved his behind and perhaps his career had he hopped on Twitter and apologized. But the classy director, who once bragged about sleeping with Lindsay Lohan, chose to talk about his private parts on Howard Stern instead and Murphy’s much ballyhooed comeback was cancelled before it began.

And those are just a few of the recent examples of digital PR (or the lack there of) in action. From Penn State and Ashton to Kim Kardashian and the Occupy movement, we see daily examples of how Twitter management and social media marketing can turn the tides of negative publicity. So readers, have you ever taken to Twitter to clear up a misconception? Sound off below!

Filed Under: Digital Engagement, Facebook Management, Facebook Marketing, Social Media Management, Twitter Management, Twitter Marketing Tagged With: Social Media Marketing, twitter for business, twitter management, Twitter marketing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ► 2020
      • September
    • ► 2019
      • April
      • March
      • February
    • ► 2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ▼ 2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.