In the second of our four-part series on content marketing, we’re getting superficial. That’s right, it’s all about looks. Yes we’re a ghostwriting agency that helps supply well-written content to blog marketing mavens. And we stand by our mantra that a well-written blog is a worthwhile blog. But the harsh reality is this: If our content doesn’t look good, it’s virtually impossible to market. This edition of Crash Course will give you some tips on how to make sure your great-to-read blog is also easy on the eyes.
Time and time again, you’ve read the following words when it comes to digital branding: Don’t get cheap when it comes to design. We couldn’t agree more. Your content marketing certainly relies on quality of content to lure in repeat readers — but it’s the slick, sexy, modern website, blog or newsletter that entices readers in the first place. Throw down the extra bucks to a designer who knows their stuff and who will design your site with a high-resolution screen quality. High-res looks expensive and chic while creating truly memorable websites. This goes for images in blogs and newsletters too. Thoughtful, clever blog images garner forwards and tweets as much or even more than well-written ones. Chose pictures that compliment your posts. Sad, disjointed images that make little or no sense with smartly-written blog posts are just a darn shame. Plus, unique, original photos are Internet gold, so feel free to use as many as your content can possibly hold.
Next, If you have a company logo or brand colors and you’re not using it on your content marketing, you are missing out! Stamping your logo on your blog entries, white papers and articles is a no-brainer. Logos also look great on digital press releases, YouTube pages, employee bios and Twitter profiles.
Finally, great-looking content is easy-to-share content. Make sure you accessorize your content with social media and RSS widgets so readers can share with just one click.
Yes, we all wish we lived in a world where all content — pretty or not-so-pretty — received the same attention. But that is not the case. The truth is we’re all humans and we love shiny things. So hurrah for pretty content! Tomorrow, we’ll talk all about giving that style some substance.