The good folks at Apple are expecting the iPad to be lots of things — useful, buzzed about… maybe even a cause for marital discord? Early word is that relationship coaching software and legal advice have been neatly packaged into theÂ LoveU app, which is free to download for all iPad users. Recently, psychologists have written about the disconnect that happens to a couple when a third party gadget enters the picture. Apple, upon learning of breaking [Read more…]
This week’s Brandsplat Video report episode 17 covers Enzo’s view of the Sony Playstation ads, the Coffee Party and Dos Equis.Â What do Chuck Norris and the Most Interesing Guy in the World have in common?Â Check it out! Or click here for more Brandsplat vids
I recently attended the OMMA Video (#ommavideo) event at the Hyatt Regency Century Plaza in Los Angeles. A lot of our customers ask us about viral video, so I hope this post sheds some light on the subject. The panel “The Art of Being Discovered: Is Viral Video a Strategy” was moderated by Bob Heyman, (Managing Director, The Digital Engagement Group) and included the following panelists: Andrew Budkofsky (SVP Sales and Partnerships, Break Media), Benjamin Carlson (Chief Strategy Officer, Bradley and Montgomery), Gregory Markel (Founder/President of Infuse Creative), Matt Martelli (CEO/Creative Director, Mad Media) and Bret Wilson (Co-Founder/CEO of TubeMogul). Here are some of the talking points I walked away with that I found interesting:
“¢Â The best techniques for driving “virality” starts with content. But it doesn’t end there. Then you have to promote your video via SEO, social media (Twitter, Facebook, Myspace etc.), social bookmarking sites (Digg, Reddit, StumbleUpon etc) andÂ getting bloggers to review and talk about your video.Â Oh, and it can’t hurt to launch a full PR campaign to get a reaction from appropriate media outlets that are relevant to your audience.
“¢ Getting a video to go viral is getting harder and harder because there is currently a glut of video out there and it’s harder to stand out. Video is following the same trajectory as banner ads; at first everyone clicked on them and thought they were novel. But today, people pay less and less attention to them. The idea of going into a teen chat room and asking them to check out your video and expecting a response is kind of creepy and pretty much over.
“¢Â Want to spread your video effectively? Consider hiring a Weblebrity (a web celebrity that has a following of a million plus fans). Pay them to review your video. Or, even better yet, have them make a video in response to your video. This practice is becoming popular among viral video marketers and weblebrities seem more than willing to participate.
But at the end of the day, it still comes down to the quality of your content and being relevant to your audience. As one of the panelist said, “sites want good content. They’re going to start banning people who flood them with crap.” Woudn’t that be nice.Â If you couldn’tt make the OMMA video event, you can see highlights at the MediaPost Raw >> OMMA Video .
You gotta love a guy who follows up on a bet by posting a video of himself (below) getting a new hairdo by his fellow office mates on YouTube. It’s even more impressive when you areÂ Google’s SEO guru. Here’s the bet; Matt Cutts wagered with his team that they couldn’t keep up with an undisclosed turnaround time for a full quarter. Needless to say, Matt lost the bet.
The coiffure began as a chrome logo delicately chiseled into the back of Mr. Cutts’ head, but soon gave way to a full-fledged Telly Savalas … viola! It was an entertaining way to celebrate a milestone in a company; one million video views on the official Google webmaster video channel.Â Again, nice work. Now maybe Matt would consider a future bet with the eyebrows included? Just a thought.
The intelligent brand marketers are at it again at T.G.I. Fridays . Today they announcing “America’s Largest Halloween Party”.Â What does that mean? It means if you trot on in to one of nearly 600 T.G.I. Fridays on October 29th from 9 p.m. to closing, you can get penny appetizers when you get your drink on at the bar. But that’s not all! If you’re a member of their “rewards program” (Give Me More SStripes ) you can get the same deal valid anytime of the day during theÂ “America’s Largest Halloween Party” promotion. I get why they are doing the promotion on a Thursday instead of Friday as people will most likely already have plans for going out on Halloween.
But it would have been nice and perhaps a better tie-in if they extended the promotion to Friday too. I mean, come on people! It’s called T.G.I. FRIDAYS, not T.G.I. Thursdays. Very perplexing and somewhat spooky if you ask me. To get the latest updates, you can follow T.G.I. Friday’s news on Facebook, Twitter @TGIFridaysNews, and YouTube.
I don’t know about you, but most days I pretty much sit on my cheeks all day long in front of the warm glow of my computer. But I may be doing less of that now considering the latest offering from the outdoor outfitter Timberland which just recently launched stayonyourfeet.com for their line of Timberland PRO workboots. This is no ordinary, dull, destination site. No, it’s more than that. This site offers visitors a leg up in these harsh economic times by offering a free job listing service. According to the site,
Through a partnership with CareerBuilder.com, workers can view job listings relevant to specific industries such as construction and manufacturing, and can also opt-in to receive text messages with job openings delivered in real-time.
The service ties right into the brand and offers visitors more than a hard sell. Another bonus for visitors is a promotion where you have the opportunity to enter a contest to win a free pair of Timberland PRO Endurance workboots by crafting a story of 150 words or less about your toughest day on the job. They’re giving away a free pair each week, and at the end of the contest a grand prize winner will receive receive a $1,000 American Express gift card and a pair of Timberland PROÂ® Endurance workboots for themselves and four lucky friends. You can bet I’ll spend a few extra hours in my chair vying for the top prize. Digital engagement of the campaign includes Twitter (@TimberlandPro), Facebook and YouTube, as well as local market radio and a TV push. So what are you waiting for? Get cumfy in your cushy office chair and get to work. For more information on the promotion visit: www.stayonyourfeet.com/giveaway
Your entire organization is going ga-ga over your hot new instructional video on how to manufacture a better widget without going overseas. Now it’s time to post it on the Internet so you can get it in front of a larger audience and put your brand name out there. Where you post your video is almost as important as what your video says. Do you post on YouTube or do you post on your company website? That’s the big question. Before deciding which route to take, weigh some of the pros and cons to help you decide what’s best for your company:
PROs FOR POSTING YOUR COMPANY VIDEO ON YouTube:
“¢ YouTube instantly allows you to tap into a huge audience. YouTube gets literally billions and billions of video requests per month. How many visitors do you get to your site per month? Probably not nearly that.
“¢ If you’re video is good enough, YouTube may feature your video on its homepage. This could mean exposure to more eyeballs than you ever dreamed possible, which puts a lot of pressure on how good your video really is.
“¢ Youtube has some pretty cool analytics tools allowing you to collect data on who’s watching, how long they are watching, where they live etc. For more info on this subject, click here.
“¢ No need to pay for extra bandwidth. YouTube keeps all videos on their servers which means that videos that suck up bandwidth won’t cost you a dime extra for server space.
CONS FOR POSTING YOUR COMPANY VIDEO ON YouTube:
“¢ You can’t build link juice to your site by posting on YouTube. YouTube gets all the credit. This may change in the future, but for now, they ain’t sharing.
“¢ If people are searching for your products or services online, by and large YouTube entries will rank lower than text-based sites. If your strategy includes Search Engine Optimization (SEO),Â you may want to consider housing a transcript of your video in text format on your company site.
“¢ Why relegate your video to just one network? There are lots of other distribution channels out there (although none as popular as YouTube). For more info on other channels, click here
“¢ For more cons, visit “You Shouldn’t Use YouTube for Building YouLinks” on linkspiel.com
No matter which route you choose, know that digital video gives your company additional exposure and can ultimately produce a wider online footprint. Keep in mind that the content of your video is of importance. If you’re doing a viral video, you had better make sure it is entertaining enough that someone will want to pass it around. Make sure that your content fits your strategy for making a video. Digital video can be a big plus if you’re the only business in your industry who offers it. If this is the case, not only will your videos help you rank higher in the SERPs, but you’ll look like a more dominant player in your industry. So what are you waiting for Scorsese? Grab a camera and a megaphone and get ready to roll.
As digital video is becoming more and more accessible to Joe Interweb, more websites are adding video to their user experience than ever before. Let’s say you are one of the lucky few who have figured out how to produce, edit and convert an eye-catching video to post, but you’re not really sure what is the best way to get it out there. The most common question we get here at Brandsplat is whether to post videos on YouTube or to keep it housed on the company website. The answer often relies on the strategy for having a video, the size of the company, and the budget. If the strategy is to build traffic to the company site, often times we suggest doing a bit of both by having two versions of your video; a longer format for your site and a shorter one for YouTube. Or, we encourage companies to incentivize a visit to the company’s home site in the video itself.
There are definitely pros and cons for posting your company’s video on YouTube. Check out our next blog for more on this.