In addition to ending blog headings in a preposition, I’m awesome at taking stock of my faults. Most of us are (frankly, we’re a little hyper-critical about the whole thing, but that’s another blog). For example, I suck at maintaining order on a day-by-day basis. By 9 p.m., my house looks like a tsunami hit it. On the flip side, I’m an ace speed-cleaner. I’m also really good at deep cleaning. True, these two skills came as a result of what I suck at (see maintaining order, above) — but if you’re reading this blog, you feel me.

And I’m OK with the fact that I suck at this. I’ve been inspired by a friend and colleague who is a marvelous writer and marketer but an awful project manager. As recently as a year ago, when her clients would approach her and ask her to serve in that capacity, she’d sigh and agree, eager to please. But recently, she’s become OK with her limitations and now finds that it is much more satisfactory — both to her and her clients — to hire out that component of the work. How did she figure this out? She realized that it cost her too much in terms of her own time and mental energy to continue to take on this work. So she reached out to a trusted colleague, formed a partnership where this colleague sends her the writing work he hates doing and she sends him PM work, and now everybody goes home in a limousine.

Just like in your own business, there are those things that you have the time, talent and wherewithal to do, and then there are those things that, frankly, you’d rather never ever ever do. If blogging is one of the things on your “never ever do” list, get in touch with Brandsplat. We’ve got a team of awesome writers who love nothing more than getting to know you and your business needs and then writing the hell out of a blog just to put a big smile on your face and bring you business.

Did I mention I’m also embracing non-run-on sentences as something I suck at?