An interesting survey shows the top online brands and reveals what made them so. The three attributes the top 10 brands online share are:
From Google and Sony to Amazon and Apple, the top brands online are brands that have reputations as companies who are trustworthy, helpful, and relevant. Does that describe you?
It’s clear that online branding has become one of the most important aspects of business in the 21st century. Google has a lot to do with that. Being the top resource for many consumers searching for information about brands online, Google has done a stellar job of positioning its own brand. Naturally, we trust Google as a resource for developing our own.
Amazon has become synonymous in recent years with e-commerce. There is no other e-commerce company that is as trusted as Amazon. Ebay may be a close second, but it still trails even though it did make the top 10 list. It isn’t far behind.
The leading social network, of course, is Facebook, followed by MySpace.
If you’re building your brand online then there is something to learn from this list. And it isn’t that you should be a search engine, a social network, an e-commerce or auction site, or a computer technology company. Rather, the lesson to learn is that no matter what niche you are in, it is important to build trust, be helpful, and establish yourself as relevant to consumers within your niche. If you can’t achieve at least one of those three attributes then you likely won’t be a brand that consumers will come to rely on.