Don’t expect people to come knocking down your door just because you have a website. The bottom line is you must have products and/or services people are interested in first and foremost. No duh, right? Let’s say you know there is a demand for what you’re offering and you are ready to attract traffic to your site. This is where Brandcasting comes in. Think of Brandcasting like casting a bag of seeds across a vast field (the Internet). Each seed that is cast will need to be nourished and watered in order to grow tall enough to have a presence. But once a presence is established, you will see many iterations of your brand sprouting up for any passerby to come across. The longer you nourish the seedling, the higher and more prominent it grows.
There are lots of ways to deploy intelligent brand marketing online. We’re just scratching the surface here. I haven’t even touched on press releases, banner ad campaigns, viral videos, ppc campaigns, newsletters, affiliate programs, email marketing and a whole slew of other tools a business or an individual can apply for effective Brandcasting.
The metaphor of scattering seeds and then nourishing them is an apt one. For example, lets say one such seed is intended to grow a branded blog for your company. Having the best blog or writing the best entries doesn’t mean diddlysquat unless someone is interested enough in what you’re offering. So it is really important that you nourish your blog with quality content and engaging information and “water” your blog daily, that is, add content to it daily.Â Having a good mix of seeds is helpful too. Having a multi-level marketing strategy that employs the best combination of “seeds” may be the best way attract different niche audiences. So one set of seeds may be intended to grow the company blog variety, another seed is intended to create a presence via article marketing, another seed may be intended to give your brand a video presence, and so on. Ultimately, you want the right mix of seeds to catch the attention of the right mix of customers.
Whether you do it yourself, or hire a company like Brandsplat to deploy an intelligent online branding campaign, you have to choose a strategy and remember to manage your strategy as certain milestones are met. Brandcasting can boost your company’s visibility and over time can give your brand a lasting footprint on the Internet. Just remember that it takes time to build your presence online and don’t get frustrated if you don’t see results right away. Cast those seeds, water and feed them and watch them grow your brand into one that has a healthy presence on the web. Happy farming.