This week, I’m going to try something different by offering up a seven part series on Brandcasting : what it is and how it can help your brand. Today’s post will cover the definition of Brandcasting and ensuing posts will cover Brandcasting strategies that you can implement to help build your business online. Keep in mind that the information that I will cover is just scratching the surface and is meant to be a starter-kit for anyone who may consider Brandcasting for their business.
So what is Brandcasting? Brandcasting is the act of spreading informative and relevant content throughout the digital stratosphere in order to create a wide footprint for your brand in a cost effective and powerful way. Content may include articles, blogging, social media, video and any kind of content that can be indexed by a web crawler like Googlebot . The best way to get the word out on your company’s goods and services online is by creating and distributing content about the industry your business is in. For example, if you make widgets, you want to create content based on subject matter directly related to widgets (i.e., hot to make them, how to sell them, what makes a good widget, wooden widgets vs. plastic, etc.) Brandcasting will not only make your brand more findable on the Internet, but it can organically increase your ranking on search engines and make you appear to be the expert in your field.Â Any size business, small, medium or large, can put Brandcasting to work with a minimal investment of time and money.Â One benefit of Brandcasting allows smaller businesses to compete with bigger businesses that may not have the wherewithal to have an online branding strategy. Brandcasting can be a powerful and affordable way to market a business and attract customers via relevant content. Here is how Brandcasting can be most effective; when potential customers are ready to buy, they usually do some research on what they are buying. With Brandcasting, potential customers have a greater probability of interacting with your brand if you have multiple points of content on the Internet. Brandcasting is not a gimmick, nor does it offer immediate results. Brandcasting takes patience, foresight and good old-fashioned hard work. If you’re looking for a quick fix marketing strategy, this is not it. Plan on dedicating a good amount of time and effort to build your Brandcasting empire and be prepared to map out multiple strategies as you go. In the next post, we’ll discuss the first and one of the most important strategies for a brand; building an SEO friendly website.