Blogging for dollars. Readers would be good too.

The greatest fear for any blogger is that nobody is listening. Extensive blog entries have recently given way to snackable information like tweets, making blogging a less sexy and a more time consuming endeavor. Bloggers have many reasons to go to the digital well and pour their hearts out on a blog. Mostly the reasons fall into two categories:  fame and fortune. You will achieve neither if you don’t create interesting, fresh content that attracts a readership who want to hear what you have to say. In a recent New York Times article, Richard Jalichandra, chief executive of Technorati, said, “that at any given time there are 7 million to 10 million active blogs on the Internet, but “it’s probably between 50,000 and 100,000 blogs that are generating most of the page views.” That’s a pretty competitive marketplace. So what’s a blogger to do? For one thing, be original. A blog that doesn’t offer a unique perspective will eventually be lost in the din. Another important thing to do is post often. Being a blogger means creating content. If you aren’t posting consistently, then you probably won’t consistently attract readers. I had a writing mentor in college who said if you want to be a writer, you have to write. It sounds simple, but you’d be surprised how difficult it is to actually get your butt in a chair and put your thoughts down.  So why do I blog? Strictly for fortune. Yeah, right. Fame and fortune are always at the back of my mind, but I’m not counting on it. I blog because I believe my background in the traditional advertising agency industry gives me a unique perspective in the world of digital marketing, online branding and content distribution on the internet. In other words, a unique perspective. Anyone out there?