Brilliant blog creation day after day ain’t a walk in the park. Dynamic content that excites your readers about your brand takes time, effort and help. This blogging workload can really wear a persona out and make the task of carrying on seem nearly impossible. But don’t worry: We’ve come up with a few helpful blogging tips to lighten your load, give you more time and make blogging fun again.
Plan Ahead: Sunday is a great day to sit with a cup of coffee and make a list of what to tackle for the week ahead. So why not map out your blogs for the week at the same time? Coming up with a solid list of blog topics for the week makes sitting down and writing feel less daunting. Sure, you might not stick to your list absolutely, but at least you’ll have an idea where you want to go over the course of the week. Plus, planning your blog topics ahead of time will give you more time to do other things on your “to do list.”
Narrow Your Focus: Does your blog cover all kinds of stuff related to your industry several times a week, leaving your readers overwhelmed and you exhausted? Maybe it’s time to scale back. Check your data and see which blogs consistently garner the most readers and cut out the ones that barely get looked out. This way your blog is talking about things readers are interested in and you can take a breather. Besides, there’s no need to cover everything on your blog. You might as well only talk about the things you and your readers love.
Get a Little Help: There’s no rule whatsoever that says just because it’s your company’s blog that you have to write every single one of them. Why not get guest bloggers, fellow employees or even talented ghostbloggers (ahem, like ourselves) to carry some of the blogging burden? Other voices can also freshen up your blog’s conversation with new perspectives and opinions.
At the end of the day, happy bloggers and writers make for happy reading. Folks who chain themselves to the keyboard and never enjoy their lives don’t stand a snowball’s chance in hell of entertaining or informing blog readers. Make blogging easier and more fun for you, and your readers will have more fun too.