Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

August 16, 2013 By Brandsplat Leave a Comment

Blog Personality Profiles: The Business Guy

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

In our final installment of blog personality profiles, we’re meeting a fellow that many blog writing specialists are familiar with: The Business Guy. The Business Guy is the dude we turn to when we need posts specific to our industry and craft. This fellow knows all the news sources, blogs and statistics to pepper your blog with. His insight and wisdom can make his posts some of the most effective for readers in terms of getting to know your company. 

Industries like real estate, finance, marketing, advertising and even show business have benefited from the knowledge of corporate wizards for years. And when the Business Guy is also a great writer, there’s no stopping him. Blogs about unexpected things like cakes, clothing and party planning could use a dose of this guy’s knowledgable prose. Taking a cue from the Business Guy to show off your smarts is a great way to give your readers and customers the message that when it comes to your industry, you are an invaluable resource. And your blog can become one, too. Given his acumen and coolness under pressure, the Business Guy is great at Q&As and live talkbacks. For charts and infographics, he’s your man. Ditto for posts featuring analysis on market trends and sales.

Yet a blog can’t solely rely on the Business Guy to bring home the bacon. We’ve all been at a party where someone talks about their work non-stop and all we can think about is hopping out a window in order to escape. Well, the Business Guy can do that to our readers, too, if we’re not careful. Overly-business-themed blogs can suffer from being too dry in content, stiff in tone and short on personality. True, not that every blog has to have a countdown of why Ramen Burgers Rule, but every blog needs a little lightness. Even “all work and no play” types want short, easy-to-read blogs that aren’t anchored down with facts, graphs and numbers. WSJ, Forbes and Inc. have tinkered with the writing styles and tone of their respective blogs to fit the on-the-go, casual blog reader. These blogs are still filled with the kind of tips and information that every Business Guy loves, but are now more approachable and user-friendly. Remember, just because you’re blogging for business doesn’t mean you have to be all business, all the time.

Filed Under: Blog Content Management, Blog Marketing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ► 2020
      • September
    • ► 2019
      • April
      • March
      • February
    • ► 2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ▼ 2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.