Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

December 17, 2012 By Brandsplat Leave a Comment

Blog Like the Big Brands: MasterCard

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

Blogging-for-business campaigns are not only fantastic for a brand’s digital presence and SEO, but can also help cover a wide array of topics that a simple brochure or basic press release couldn’t possibly handle. Most companies — even the small one- or two-man operations — offer a variety of services, sell an array of products or have tons of things to discuss with their followers. Blog writing can cover everything on your company’s mind while having the capacity to update in a moment’s notice. MasterCard, for example, is a brand that uses its blog as part of the company’s online newsroom. The busy credit card company juggles all sorts of topics in its blog and does so with considerable finesse.

Surely the holiday season at a big credit card company has to be one of the more stressful times of year. Between special promotions and unfortunate thefts to lost cards and angry travelers trying to cash in rewards points, credit card companies like MasterCard are working around the clock to keep the season merry and bright. Yet by looking at MasterCard’s Cashless Conversations Blog, you’d think the holiday rush was no big deal. Wisely, the company presents a cool-as-a-cucumber image on its blog and helps assure cardholders that “everything is under control.” The blog has a no-nonsense look and feel, befitting of its place in the company newsroom. Here cardholders will find just the facts along with some feature stories about the topics developing at MasterCard. Cleanly organized into categories — News and Views, MasterCard in the Community, Cashless Pioneers, Cashless Generation and Future of Payments Stream — the blog can handle talking about several topics while sticking to the task at hand, which is convincing visitors to choose plastic over paper. Eclectic posts show how the company helps non-profits as well as how new technology makes using MasterCard even easier.

MasterCard’s confidence in its product is reflected in every post on the blog. Confidence is a great takeaway for your own company blog. Don’t waste any more time waiting for media outlets to tell folks how fantastic your business is. Use a blog to do it yourself! Besides, you should be proud of your services and what you do for customers, so don’t be afraid to show off your expertise while blogging. Your inherent belief in your company in blog posts will help new followers believe in you, too.

Filed Under: Blog Content Management, Blog Marketing Tagged With: Blog Writing, blogging for business

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ► 2020
      • September
    • ► 2019
      • April
      • March
      • February
    • ► 2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ▼ 2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.