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September 5, 2020 By Dawn Walnoha Leave a Comment

Why You Need to Avoid Guaranteed Placement Companies

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Business Placement

 

There are few things as exciting as starting your own company, especially when various salespeople start calling to vie for your business. However, it is important to be discerning when choosing what services you will use to market your company, especially if you are looking to expand your marketing efforts and do not understand how online marketing works. As a general rule, the one type of company you want to avoid is the one offering guaranteed search placement.

The Placement Myth

Contrary to what the marketing rep might say, there is no foolproof way to quickly get a company to the top of a Google search. Many unscrupulous individuals use this strategy to get a business owner’s attention. They claim to be working for or with Google and offer to help get your company at the top of the search results. Of course, none of them can explain exactly how they would do this, but they sure charge a pretty penny for it.

When you receive these types of calls, it is important to remember that this is simply a myth. Google, and every other search engine, uses a specific algorithm to sort search results–there is no short cut to the top of the results. Instead, you must utilize the latest search engine optimization tactics, which takes time and understanding of how the algorithm works.

Building Custom Content

In reality, one of the most powerful ways to increase your search ranking is to create plenty of keyword-optimized, custom content. This content will get indexed by search engines and help improve the rank of your page. More importantly, quality content is more likely to get picked up by bloggers or other web owners and linked to their site. These incoming links will improve your page rank and help to boost your search engine position.

The simple truth (which most experts are afraid to admit) is that online marketing is not an exact science. There are measures that work, but it is not realistic to think you can determine how quickly or how effective they are going to be. That said, when you engage a true marketing professional you can be assured of more traffic to your site and more traffic that can be converted to leads. At the end of the day, that is what everyone is looking for.

Filed Under: Brand Engagement, Digital Engagement, Online Brand Management, Online Marketing, Search Engine Marketing Tagged With: customized content, Online Marketing, SEO, SEO tips

April 1, 2019 By Dawn Walnoha Leave a Comment

Content is King: What Should This Really Mean to Your Business?

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Content is King

 

Many business models that worked as recently as a decade ago are suddenly finding themselves struggling amidst the internet-based economy that we live in today. New business owners are realizing the importance of content marketing to get their brand out there, quickly surpassing those old businesses that refuse to change with the times. Whether it is through blog creation, newsletters, free reports, or any other variety of content, it is important that business owners today understand how to provide value to consumers as part of their marketing plan. [Read more…]

Filed Under: Blog Content Management, Blog Marketing, Brand Engagement, Online Marketing Tagged With: content marketing, custom content

December 5, 2014 By Dawn Walnoha Leave a Comment

3 Steps to Help Build the Best Social Media Marketing Strategy

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3 Steps to Help Build the Best Social Media Marketing Strategy

Social media marketing can be a difficult concept for new business owners to grasp, especially if they have been brought up with a more traditional sales background. Though there are some definite similarities between traditional marketing and social marketing, it is the differences that can make the biggest impact. With that in mind, here are 3 simple steps that will help you to build a basic, but effective social media strategy. (more…)

Filed Under: Brand Engagement, Social Media Management Tagged With: Social Media Marketing Strategy

November 28, 2014 By Dawn Walnoha Leave a Comment

Is Social Media Marketing Really Worth Your Time?

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Is Social Media Marketing Really Worth Your Time?

Online experts are constantly raving about how important it is that every business gets involved in social media marketing. Unfortunately, many business owners do not take the time they need to get started simply because they do not understand what advantages are truly offered. Rather than allow your business to miss out on the opportunity, it helps to get a better picture of exactly what benefits social media offers. (more…)

Filed Under: Brand Engagement, Digital Engagement, Online Brand Management, Online Marketing, Social Media Management Tagged With: Social Media

October 31, 2014 By Dawn Walnoha Leave a Comment

Is Your Social Media Costing You Sales?

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Is Your Social Media Costing You Sales?

Our writers caused a sales frenzy for two clients by employing one simple strategy: Respond to social media comments ASAP.

If you’re thinking, “Who has time for that?” then get in the free money line, people, because we’re about to show you how it’s done. (more…)

Filed Under: Digital Engagement, Online Brand Management, Online Marketing Tagged With: Social Media Marketing

October 24, 2014 By Dawn Walnoha Leave a Comment

Make your Blog Stand Out

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A Blog that Stands Out

Blogging is one of the most powerful ways to engage with customers and keep your business present in their everyday life. It also establishes a steady voice for your brand. Like every other form of business promotion, blogging takes time, planning and expertise. This means knowing what content to share and how to present it in a way that people can relate to. When you accomplish this, you can connect with your target customers and make the largest impact. (more…)

Filed Under: Blog Content Management, Blog Marketing, Brand Engagement, Digital Engagement Tagged With: blogging, blogging for business

October 3, 2014 By Dawn Walnoha Leave a Comment

Pinterest for Business: Three Reasons to Start

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Pinterest for Business

Though social media marketing has been accepted by most modern businesses, many of these companies are still having a difficult time accepting the usefulness of certain platforms. Facebook, Twitter, LinkedIn, and even Google+ are recognized as beneficial, but many of the other platforms are looked at suspiciously. This may leave business owners missing out on some of the most powerful social media platforms. Here are three reasons that Pinterest for business may be one of the most powerful ways to expand your digital footprint. [Read more…]

Filed Under: Brand Engagement, Digital Engagement Tagged With: Pinterest, pinterest for business

September 26, 2014 By Dawn Walnoha Leave a Comment

Should Your Business Be On Instagram?

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Should Your Business Be On Instagram?

Social media marketing has become recognized as a normal part of every modern marketing campaign. For many businesses, this can present a unique challenge, as the traditional approach to marketing does not work in the online environment. Though Facebook has been universally accepted as useful to businesses, many entrepreneurs underestimate the influence Instagram can have on the everyday marketing efforts of their business. [Read more…]

Filed Under: Brand Engagement, Digital Engagement, Online Marketing, Social Media Management Tagged With: Instagram

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BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

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