Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

September 5, 2020 By Benjamin Porter Leave a Comment

4 Common SEO Mistakes

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+
Common SEO Mistakes

 

Spending time and money on digital engagement and online marketing is necessary for any business in the 21st century. To help ensure that your money is being well-utilized, it is important that you at least have a basic understanding of how online content works and how you can ensure that your marketing efforts actually reach the right audience. SEO, or search engine optimization, is a powerful way to enhance your efforts. With that in mind, here are 4 of the most common mistakes to look out for in your SEO plan.

  1. Keywords Over Content

Keywords are a very important part of your SEO strategy, but they are not the only consideration. Search algorithms have become much more advanced than they ever have been before, and just because a keyword appears often enough does not mean that the page will rank highly. Instead, these algorithms look for an overall theme to the page.

For example, a restaurant in New York shouldn’t just focus on the keyword “New York restaurant.” The pages should also contain phrases like: dining experience, eating out, expert chefs, best hamburger, etc. These words all lead the search engine to relate the page to a restaurant.

  1. Focusing On Links

Link-building is important, but quality of content and quality of links are both more important. Put differently, if you have links coming in from poorly-designed and poorly-ranked websites, it is not going to help very much. Similarly, if people are linking to your sub-standard content, don’t expect it to help out very much.

  1. Building Lots of Pages

Having more pages on your website can certainly be helpful, but if you do not pay attention to the quality of your content first, then you might just be wasting time. Notice a trend here? Quality of content always comes before anything else!

The truth is, building pages is helpful to increase ranking, but some pages are not even indexed, which means they do not affect your search position at all. If you can build plenty of quality pages, go ahead. If you’re just adding pages for SEO purposes, you may want to reconsider.

  1. Using the “Computer Guy”

While your tech person may be quite skilled in a variety of technical aspects, online marketing is a completely different ballgame. It is essential that you understand there is a different approach required for proper digital engagement than for your other technical needs. With this in mind, it is important that you hire a professional SEO company rather than simply try to use someone in house.

If you can avoid these 4 major mistakes, you can be certain that you are better equipped to deal with the current SEO marketplace. This will ensure you a better ranking on search engines, and ultimately lead to more website traffic.

Filed Under: Brand Engagement, Digital Engagement, Online Brand Management, Online Marketing, Search Engine Marketing Tagged With: Keywords, Links, Online Marketing

March 28, 2019 By Benjamin Porter Leave a Comment

Leadership or Marketing?

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+




 

This is a ridiculous video (see below). And like many ridiculous videos, it’s now closing in on one million views. There’s a narrator who explains how this is a lesson in leadership. But I don’t agree. (more…)

Filed Under: Digital Engagement, Mobile Marketing, Online Marketing, Viral Marketing

February 24, 2019 By Benjamin Porter Leave a Comment

The Business of Two Party Control

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

 

In a recent LA Times Opinion section, Jonah Goldberg wrote an interesting piece about the decline of political power for the Democratic and Republican Parties. Mr. Goldberg points to the open primary system that, while allowing for greater public input, began a process of diluting “boss” control. I agree with his assessment but not entirely with his thoughts on the cause. I think the decline can be interpreted through the lens of a changing technological and cultural landscape – one with which entrepreneurs and creative leaders are quite familiar. (more…)

Filed Under: Brand Engagement, Business Development, Digital Engagement Tagged With: Brand Engagement, Digital Engagement

December 12, 2014 By Benjamin Porter Leave a Comment

Making SEO Work for You

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

Making SEO Work for You

Some of the biggest companies around spend millions of dollars in online marketing and digital engagement to ensure that their brands remain at the top. In many cases, this money is spent on paid advertising and expensive campaigns. Many smaller business owners wonder how they can ever keep up with this and hope to become competitive. In reality, the question they should be asking is not how to compete with these giants, but rather to separate themselves from these giants. Fortunately, SEO (search engine optimization) gives businesses the opportunity to do just that. (more…)

Filed Under: Brand Engagement, Digital Engagement, Online Brand Management, Online Marketing, Search Engine Marketing Tagged With: Keywords, SEO, SEO Strategy

November 21, 2014 By Benjamin Porter Leave a Comment

Search Engine Optimization: Why Do Keywords Matter?

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

Why Do Keywords Matters?

For a business owner in the digital age, some of the technical terms floating around can be somewhat intimidating. Naturally, you are familiar with business jargon, but when social media experts start throwing all of these terms out there is can be somewhat confusing. Search engine optimization (SEO) is one of those terms that leaves business owners scratching their heads in confusion.

Even if you read articles on the subject, you usually end up walking away with more questions than you started out with. You might read about Google Penguin, Panda, or Hummingbird and find that there are really no actionable steps to take. The truth is that this is done intentionally. Rather than toil through article after article of technical jargon, a better first place to start is with keywords. (more…)

Filed Under: Search Engine Marketing Tagged With: Keyword strategy, Keywords

November 14, 2014 By Benjamin Porter Leave a Comment

The Professional Network: How Effective is LinkedIn?

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

How Effective is LinkedIn?

Though there seems to be an overwhelming abundance of articles out there on why business owners need to be on social network X, or why social network Y provides the most engagement and social network Z is really just a waste of time, it seems that so few social media experts talk about the power behind LinkedIn. On one hand, employees seem encouraged to get themselves up on this network, but the real concern for you as a business owner is how effective is LinkedIn for business? To answer this, you must really understand the strengths of LinkedIn. (more…)

Filed Under: Brand Engagement, Digital Engagement, Online Brand Management, Online Marketing, Social Media Management Tagged With: Linkedin, linkedin for business

November 7, 2014 By Benjamin Porter Leave a Comment

Using Holiday Buzz on Social Media

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

Using Holiday Buzz on Social Media

The holiday season is the busiest time of the year, but for some businesses it can seem like a mixed blessing. Retail establishments are selling more goods, but they also must deal with the side effects of increased foot traffic. Other businesses, depending on what they sell, may actually bring in less revenue over the holidays, as people are saving up to decorate and buy gifts. If you play your cards right, though, proper social media marketing can actually help to ensure that your business stands out this holiday season. (more…)

Filed Under: Brand Engagement, Digital Engagement, Online Brand Management, Online Marketing, Social Media Management Tagged With: holiday social media marketing

October 17, 2014 By Benjamin Porter Leave a Comment

140 Characters: How to Best Utilize Them

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

140 Characters: How to Best Utilize Them

There has been some debate lately about just how effective Twitter is as a business marketing tool. Though Twitter may be free to use, many companies pay a social media management company to monitor their account and they do not want to pay for something that does not get them results. Keeping this in mind, here are some suggestions on how to get the most out of your Twitter followers. (more…)

Filed Under: Brand Engagement, Social Media Management, Twitter Management, Twitter Marketing Tagged With: twitter, twitter for business

  • 1
  • 2
  • 3
  • …
  • 6
  • Next Page »

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ▼ 2020
      • September
    • ► 2019
      • April
      • March
      • February
    • ► 2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.