As a business owner, it probably feels like your day is overflowing with activities. On the rare day you look at your calendar and find that you might have some free time, you get that emergency call first thing in the morning and have to block out the rest of your day. It’s stressful, challenging, and you don’t get as much free time as you would like, but the truth is: you enjoy it.

Of course, there are always those activities best left to others. For many business owners, social media management is one of those tasks. After all, your expertise lies in your chosen industry and in the management of resources. What you may not realize is that your personal social media accounts can also have a profound impact on business and if you neglect them you can miss out on some excellent opportunities. [Read more…]