Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

March 5, 2012 By Brandsplat Leave a Comment

Andrew Breitbart Personified the Power of Blogging

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

When you’re caught up in the daily blog writing whirlwind and focused on churning out fresh content, it is hard to see the impact or potential impact your words might have. Yet a breed of outspoken bloggers from all parts of the political landscape have proved that messages with passion and conviction will eventually find an audience. Andrew Breitbart, who was died last week, was one such blogger who turned his opinions into a media empire.

Love or loathe Breitbart’s methods and message, it cannot be argued that the 43-year-old former Huffington Post researcher had guts. Breitbart’s blogging star exploded with the famous whistle-blowing exposés on Shirley Sharrod and Andrew Weiner. But the journalist and publisher saw the power of blogging and blog marketing long before many of his contemporaries. In his memoir/manifesto Righteous Indignation, Breitbart describes himself as “reborn” after tirelessly researching the Internet in 1994. He then set out on a lifelong mission to turn the platform into a stage for his own beliefs and brand. After blogging for highly-read sites like the Drudge Report, he launched his own blogging empire which includes Breitbart.com, BigHollywood.com, BigGovernment.com, BigJournalism.com and BigPeace.com. Breitbart’s brand was built on his raging, loud and unbridled persona that most recently could be seen in a YouTube video where he screamed at OCCUPY protesters “stop raping people.”

While many (this blogger included) found his theatrics to be over-the-top, misguided and bombastic, his popularity can’t be disputed. His book was a No. 1 bestseller and is currently skyrocketing once again on Amazon.com, while the blogging conglomerate he owned and operated included some of the Internet’s most-visited conservative websites.

What normal blogging for business schmos like you and I can take away from the life and career of Andrew Breitbart is persistence. When it comes to blogging, every day counts. Small companies and brands only have a limited time to get their message across, and capturing the interest of fickle blog readers is tricky at best. Breitbart’s impressive content output, coupled with a strong narrative, is an example of how to keep audiences continuously on their toes and coming back to your blog.

Filed Under: Blog Content Management, Blog Marketing Tagged With: blog creation, Blog Writing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ► 2020
      • September
    • ► 2019
      • April
      • March
      • February
    • ► 2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ▼ 2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.