We’ve talked a lot about how newsletters can be a cool, content-rich way to spruce up your email marketing. And we here at Brandsplat love newsletters. So much so we even have one of our own and we’ve devoted this week’s list to 5 newsletter tricks, tips and innovations you might have missed!
1.) Grab ’em with great headlines: There are some email newsletters you just have to open. We can’t resist ones that tease great deals, pimp new products or seduce us with scandal — all in the subject line. Using magnetic copy for our subject lines and headlines is a sure-fire way to get people to open our email newsletters… and maybe even read them!
2.) Tantalizing templates: Great newsletter copy is one thing, but let’s face it — we want it to look pretty, too. Thankfully, there are hundreds of cool, easy-to-load and even free newsletter templates. For the best, click here.
3.) Engage, not enrage: Most of us hate getting business-sponsored email. A recent study according to Mashable found that 91 percent of newsletter subscribers decide later they no longer want the emails. To help prevent this from happening, try giving readers something to respond to in each newsletter, like a trivia question, a contest or a survey that gives them a discount.
4.) Pass the buck: So maybe you’re not the email newsletter writer you thought you’d be. No biggie. Most companies have somebody else write and create these inbox goodies. And we happen to know of some geniuses who could help you.
5.) Get inspired: Not only are there plenty of newsletters that we love, but there a tons of blogs, traditional magazines, art books and more to provide us with ideas for newsletter magic. So get out there and become the newsletter star you were always meant to be!