Happy Fall! We have raked up the crispy leaves of online marketing info and placed them in a neat little pile we like to call “Our 5 Things You Might Have Missed List.” Jump in!
1.) How To Get Blog Post Ideas: We hear, although it’s never happened to us, that many blog writers struggle to come up with daily, informative posts. So we’re happy to help out by turning you on to this excellent blog by Bob Nunn at Search Engine People. Nunn outlines tips to help get the blogger brain flowing, like starting with keywords and mixing up your blog topics.
2.) Fantastic Fest’s YouTube Channel: Austin’s long-running genre film festival – which celebrates cult horror, fantasy and sci-fi films – kicks off this weekend. To celebrate, festival organizer Tim League was invited to curate a YouTube channel. Filled with the kind of bizarre stuff midnight movie watchers love, the channel hosts a whacked-out assortment of short films that bring a taste of the festival to viewers around the globe. Personally, we love the graffiti-come-to-life movie Muto.
3.) NBC Tweets Community: This smart social media promo for the returning sitcom Community uses Twitter to connect with fans of the show. Community characters tweeted humorous musings leading up to Thursday night’s season premiere. NBC deserves major props for embracing social media to push the beleaguered network to new audiences.
4.) The Fast Food Facebook Feast: This week saw a plethora of crazy marketing ideas from fast food restaurants, like the much-blogged-about Double Down sweat pants. But Facebook was the place of some of the most creative campaigns. Carl’s Jr invited wannabe writers to come up with captions for photos featuring their Famous Star character. The winner gets 10 spins on the page’s Wheel of Awesome, which hands out prizes like free food.
5.) Love and Other Drugs Baffling Ad Campaign: This “huh?”-inspiring marketing push for the new film starring Jake Gyllenhaal and Anne Hathaway is a befuddling mess for a movie that appears to make no sense. Is the film about the invention of Viagra? Is it about Hathaway’s character dying? Or like the print ads suggest, is it just a chance to see both stars naked? Who knows. All we can figure out is that the studio and advertising team behind the film aren’t really sure either.