It’s Friday, which means we’re back once again to bring the best stories in online marketing, digital branding and social media marketing that may have passed you by. So here’s our turbo-charged, heavily-medicated and potato-scented list we affectionately call “5 Things You Might Have Missed.”
1.) And the Beat Goes On: Playing for Change has been on a global mission to spread music from independent artists since 2008; the company’s Stand By Me video is a YouTube smash hit with 39 million views. But what makes Playing for Change our list topper is this story from Web Ink Now that profiles Playing for Change’s inspiring business model and unique marketing strategy that breaks every rule in book and doesn’t wait for music industry approval.
2.) Riding the Potato Express: They had us at baked potato-scented bus shelter! McCain Foods has installed 3D panels on bus shelter ads that emit the aroma of baked potatoes! Grab some butter and sour cream and enjoy.
3.) The Social Media Prescription: It took some time, but those crafty drug manufacturers are finally hopping on the social media bandwagon — and with some pretty surprising results. Viagra has created a few eye-popping YouTube videos to discourage consumers from buying illegal knockoffs and BI has even created a social media game base on the world of prescription drugs called Syrum (because calling it DrugVille would be weird). We’re pretty sure once the pharma world gets the hang of this social media thing, we’ll be seeing a full-on blitz in the months to come.
4.) Crowd Sourced Cars: Nissan deserves some major kudos for coming up with an innovative Facebook campaign which allows fans to create and customize the features on the new 370Z. Project 370Z enlists the help of Facebook fans to help pick out the new Z’s power, interior, exterior and handling/brakes. The crowd-created vehicle will be unveiled at this May’s Z Day Gathering in the Great Smokey Mountains.
5.) Look Around with the Chili Peppers: Last but certainly not least, we’d like to draw your attention to a great interactive viral music video that wasn’t created by OKGo. The Red Hot Chili Peppers recently went digital, and the clever point and click music video for “Look Around” is proof positive that older acts can rock out creative viral videos too.