It’s been one helluva a week for social media marketing, online branding and advertising news. From that Netflix fiasco to an indestructible television brand, we’ve got 5 of our favorite stories that you might have missed.
1.) Netflix Gets Blog Bombed: Surely you’ve heard a little about this Netflix nightmare. But what you may have missed is how readers of the company’s blog used the space to fire back their angry thoughts about Qwikster, the lame decision to split the company and basically every whack maneuver co-founder Reed Hastings has pulled since the start of 2011. Netflix’s blog became an angry battleground for some 17,000 comments from folks who had lost faith in their once beloved brand. It’s a sobering lesson in what not to do with our brands as well as a cautionary tale of how our readers and followers can turn on us.
2.) New Facebook Layout Becomes the Root of All of Our Problems: Why complain about the state of the economy, questionable executions or the nut jobs running for president when you can endlessly kvetch about how much you hate the new look of Facebook? The social media czar garnered more than just a few complaints when it unveiled its new layout that features a “confusing” and “seizure inducing” sidebar newsfeed. Whatever. Facebook as a brand isn’t in trouble and despite the threats of folks exiting to Google+, we sure people will get over it and move on to other things to complain about. Like Netflix.
3.) And Besides, Everybody Loves Twix, Right?: The “two for me, none for you” chocolate bar Twix has an awesome little Facebook page complete with a Feedbreaker. Feedbreaker is the brand’s pong meets brick breaker game that engages your friends profiles and status updates. It’s all very 90s (and we mean that in a good way) while staying true to Twix’s Pick Your Pause campaign. It’s so much fun it might even make you forget how mad you are at Facebook.
4.) Wasting Water is Weird: This series of viral PSAs caught our eye because of the icky star of the ads, who not only gives us the heebeejeebees but truly inspires us to turn off unnecessary water. He’s creepy, funny and effective. Score one for water conservation!
5.) Another Cockroach at CBS: Turns out “Two and a Half Men” didn’t need Charlie Sheen after all. The newly rebooted show with Ashton Kutcher joins an esteemed group of CBS shows that simply will not die. The season premiere scored a record number of viewers, proving that some brands can survive regardless of the behind-the-scenes drama. People watch “Men” for the toilet humor; it doesn’t matter who tells the fart jokes, just as long as they get told.