Can Mountain Dew fuel another online gaming craze? Did a trillion people visit Facebook this summer? Did Twitter kill or reinvent the press release? The answers to these and other titillating questions in this week’s edition of 5 Things You Might Have Missed!
1.) VW Spins the Roulette Wheel: Oh, Volkswagen. Just when I think you couldn’t have possible another amazing online marketing trick up your sleeve, you pull out Roulette. Using Google maps, VW played a game of real-time roulette with followers who placed bets as to how long it would take for the new Golf BlueMotion to run out of gas. Players only got one guess, so they had to research the car and its fuel mileage. Winners won a new golf for themselves. Losers learned about a new product and had fun while doing it.
2.) Ready for Lift Off: We were intrigued and curious when we read about Lift this week. Lift is the vaguely-described app for achieving goals from Twitter founders Biz Stone and Evan Williams. We’re not sure what the heck it is… and the shroud of secrecy around it makes us salivate even more. But we are sure that Stone and company are expected to cause a PR firestorm once Lift takes off in the next few months.
3.) Dew it Again: Mountain is back with more highly-caffeinated online fun for their joint promotion with Activision’s Modern Warfare 3. Nobody does bro-tacular marketing like Mountain Dew, and this marriage is one made in marketing heaven.
4.) Tweet and Release: To celebrate acquiring social media marketing company One Forty, HubSpot blasted the web with a tweet-rich press release. The digital release featured built-in “tweet this” buttons so readers could take the news to Twitter. Soon the PR world was not only talking about the acquisition but also about the genius of the Twitter-rich press release.
5.) Facebook is a Trillionaire: Finally, Facebook celebrated yet another milestone this week when it was reported that the social media monster had more than 1 trillion page views in the month of June! The news inspires us to keep on keeping on with Facebook marketing, regardless of how crowded it seems.