From obviously genius to embarrassingly adorable, we’ve gathered up another edition of 5 Things you Might Have Missed.
1.) Your Bio is Your SEO Secret Weapon: This insightful blog by Rand Fishkin provided us with both a “duh!” and an “a-ha!” moment. Fishkin details how our bios left scattered around the Internet can actually work as agents who lure readers back to our websites. It’s simply genius and we’re reconsidering our bios now that we view them as so much more than an after-thought.
2.) Words Making Art: NovelPoster is an idea floating about Kickstarter that can be viewed as either one of those nifty throw away web oddities or a really cool project. We think it’s mostly the latter. By turning words of five classic novels and five of the most well-known Twitter users into posters, NovelPoster makes the list for literally showing how words shape images and change our worlds.
3.) Bringing Happy Back: Coke’s Happiness Machine rolled back onto the scene and we couldn’t be happier. The happiness machine became a reality this week when it left the virtual and television commercial worlds and pulled up on the beaches and streets of Rio De Janeiro. Smiling Brazilians pressed the button and got all kinds of goodies. The video is sure to put a grin on your face too.
4.) Calvin Klein Still Exists: Okay, so that’s a tad snarky but hey, it has been awhile since Calvin Klein the brand has made any headlines. This week Calvin & Co. announced it would be launching its biggest digital push ever to celebrate the rebranding of CK One, which was formerly the top-selling unisex fragrance that smells oh so ’90s today. Still, CK One is getting an interactive multiplatform campaign and we’re excited to see where this goes. Calvin Klein has always been a brand on the cutting edge of advertising so this new social and digital chapter could be rocking.
5.) iPhone Hoodies: Yes, little zip-up sweatshirts for your smartphone made our list this week. We’re not immune to ridiculous cuteness, you know. Take a look and you’ll see why we’re obsessed.