Can we get an “Amen” up in here? Divine Twitter marketing, holy Hot Pockets, salvation for travel bloggers and much more make this a list of five things you might have missed that’ll have you saying “hallelujah!”
1.) Oh Thank Heaven: When it comes to engaging with their Twitter followers, no brand does it quite like 7 Eleven. The convenience store rocks with clever, timely responses that evoke the brand’s sense of humor and fun. For example, this week a follower tweeted “There is no God” after discovering the Slurpee at her local 7 Eleven was broken. To which, @7ElevenCares replied, “We’re sorry this has caused you to question your faith. Can we get the location to eliminate your doubt?”
2.) Snuffed Out: This viral spot for Discovery Channel’s annual Shark Week featuring Snuffy the Seal is so funny, delightfully wrong and surprising, we won’t spoil it for you. Just go watch it — immediately.
3.) Blog Travel Advisory: This excellent post in The New York Times about the changing face of travel blogging is a worthwhile read for blog marketers, too. Written by Dan Saltzstein, the editor of the Times’ Travel section, the piece is chock full of sage advice as well as being illuminating on how blogging has evolved for travel writers. Example: “Despite all the growth and expanded opportunities, for successful bloggers it comes back to guiding and connecting with readers.” Haven’t we been telling you this?
4.) Cronutty: The hoopla around the pastry hybrid the Cronut is officially out of control. As if paying up to $20 bucks a pop for this donut-meets-croissant mutant wasn’t enough, creative agency BBH has taken it one step further. According to AdWeek, “‘The Cronut Project,’ spearheaded by some BBH New York interns, partnering with NYC Food Bank and Cronut inventor Dominique Ansel, features a daily raffle — with the donor who pledges the most money, plus another random donor, getting a free Cronut. ” All proceeds go to the NYC Food Bank. We’re thinking the BBH interns are behind the “another random donor” hijinks.
5.) Drop It Likes It’s Hot: We wrap up our list this week with Hot Pockets. The stoner treat is back with a new makeover, and apparently we’re really excited about it. Like, over 3.5 million views on YouTube excited. The videos, which feature a variety of chefs plus “sandwich expert” Jeff Mauro, aren’t incredibly entertaining, but nevertheless the public still loves this brand. And with this kind of popularity, Hot Pockets could be the branding comeback of the year. Take that, Twinkies.