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Archives for December 2014

December 12, 2014 By Benjamin Porter Leave a Comment

Making SEO Work for You

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Making SEO Work for You

Some of the biggest companies around spend millions of dollars in online marketing and digital engagement to ensure that their brands remain at the top. In many cases, this money is spent on paid advertising and expensive campaigns. Many smaller business owners wonder how they can ever keep up with this and hope to become competitive. In reality, the question they should be asking is not how to compete with these giants, but rather to separate themselves from these giants. Fortunately, SEO (search engine optimization) gives businesses the opportunity to do just that. (more…)

Filed Under: Brand Engagement, Digital Engagement, Online Brand Management, Online Marketing, Search Engine Marketing Tagged With: Keywords, SEO, SEO Strategy

December 5, 2014 By Dawn Walnoha Leave a Comment

3 Steps to Help Build the Best Social Media Marketing Strategy

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3 Steps to Help Build the Best Social Media Marketing Strategy

Social media marketing can be a difficult concept for new business owners to grasp, especially if they have been brought up with a more traditional sales background. Though there are some definite similarities between traditional marketing and social marketing, it is the differences that can make the biggest impact. With that in mind, here are 3 simple steps that will help you to build a basic, but effective social media strategy. (more…)

Filed Under: Brand Engagement, Social Media Management Tagged With: Social Media Marketing Strategy

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