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Archives for 2014

December 12, 2014 By Benjamin Porter Leave a Comment

Making SEO Work for You

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Making SEO Work for You

Some of the biggest companies around spend millions of dollars in online marketing and digital engagement to ensure that their brands remain at the top. In many cases, this money is spent on paid advertising and expensive campaigns. Many smaller business owners wonder how they can ever keep up with this and hope to become competitive. In reality, the question they should be asking is not how to compete with these giants, but rather to separate themselves from these giants. Fortunately, SEO (search engine optimization) gives businesses the opportunity to do just that. (more…)

Filed Under: Brand Engagement, Digital Engagement, Online Brand Management, Online Marketing, Search Engine Marketing Tagged With: Keywords, SEO, SEO Strategy

December 5, 2014 By Dawn Walnoha Leave a Comment

3 Steps to Help Build the Best Social Media Marketing Strategy

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3 Steps to Help Build the Best Social Media Marketing Strategy

Social media marketing can be a difficult concept for new business owners to grasp, especially if they have been brought up with a more traditional sales background. Though there are some definite similarities between traditional marketing and social marketing, it is the differences that can make the biggest impact. With that in mind, here are 3 simple steps that will help you to build a basic, but effective social media strategy. (more…)

Filed Under: Brand Engagement, Social Media Management Tagged With: Social Media Marketing Strategy

November 28, 2014 By Dawn Walnoha Leave a Comment

Is Social Media Marketing Really Worth Your Time?

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Is Social Media Marketing Really Worth Your Time?

Online experts are constantly raving about how important it is that every business gets involved in social media marketing. Unfortunately, many business owners do not take the time they need to get started simply because they do not understand what advantages are truly offered. Rather than allow your business to miss out on the opportunity, it helps to get a better picture of exactly what benefits social media offers. (more…)

Filed Under: Brand Engagement, Digital Engagement, Online Brand Management, Online Marketing, Social Media Management Tagged With: Social Media

November 21, 2014 By Benjamin Porter Leave a Comment

Search Engine Optimization: Why Do Keywords Matter?

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Why Do Keywords Matters?

For a business owner in the digital age, some of the technical terms floating around can be somewhat intimidating. Naturally, you are familiar with business jargon, but when social media experts start throwing all of these terms out there is can be somewhat confusing. Search engine optimization (SEO) is one of those terms that leaves business owners scratching their heads in confusion.

Even if you read articles on the subject, you usually end up walking away with more questions than you started out with. You might read about Google Penguin, Panda, or Hummingbird and find that there are really no actionable steps to take. The truth is that this is done intentionally. Rather than toil through article after article of technical jargon, a better first place to start is with keywords. (more…)

Filed Under: Search Engine Marketing Tagged With: Keyword strategy, Keywords

November 14, 2014 By Benjamin Porter Leave a Comment

The Professional Network: How Effective is LinkedIn?

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How Effective is LinkedIn?

Though there seems to be an overwhelming abundance of articles out there on why business owners need to be on social network X, or why social network Y provides the most engagement and social network Z is really just a waste of time, it seems that so few social media experts talk about the power behind LinkedIn. On one hand, employees seem encouraged to get themselves up on this network, but the real concern for you as a business owner is how effective is LinkedIn for business? To answer this, you must really understand the strengths of LinkedIn. (more…)

Filed Under: Brand Engagement, Digital Engagement, Online Brand Management, Online Marketing, Social Media Management Tagged With: Linkedin, linkedin for business

November 7, 2014 By Benjamin Porter Leave a Comment

Using Holiday Buzz on Social Media

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Using Holiday Buzz on Social Media

The holiday season is the busiest time of the year, but for some businesses it can seem like a mixed blessing. Retail establishments are selling more goods, but they also must deal with the side effects of increased foot traffic. Other businesses, depending on what they sell, may actually bring in less revenue over the holidays, as people are saving up to decorate and buy gifts. If you play your cards right, though, proper social media marketing can actually help to ensure that your business stands out this holiday season. (more…)

Filed Under: Brand Engagement, Digital Engagement, Online Brand Management, Online Marketing, Social Media Management Tagged With: holiday social media marketing

October 31, 2014 By Dawn Walnoha Leave a Comment

Is Your Social Media Costing You Sales?

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Is Your Social Media Costing You Sales?

Our writers caused a sales frenzy for two clients by employing one simple strategy: Respond to social media comments ASAP.

If you’re thinking, “Who has time for that?” then get in the free money line, people, because we’re about to show you how it’s done. (more…)

Filed Under: Digital Engagement, Online Brand Management, Online Marketing Tagged With: Social Media Marketing

October 24, 2014 By Dawn Walnoha Leave a Comment

Make your Blog Stand Out

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A Blog that Stands Out

Blogging is one of the most powerful ways to engage with customers and keep your business present in their everyday life. It also establishes a steady voice for your brand. Like every other form of business promotion, blogging takes time, planning and expertise. This means knowing what content to share and how to present it in a way that people can relate to. When you accomplish this, you can connect with your target customers and make the largest impact. (more…)

Filed Under: Blog Content Management, Blog Marketing, Brand Engagement, Digital Engagement Tagged With: blogging, blogging for business

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