Some of the biggest companies around spend millions of dollars in online marketing and digital engagement to ensure that their brands remain at the top. In many cases, this money is spent on paid advertising and expensive campaigns. Many smaller business owners wonder how they can ever keep up with this and hope to become competitive. In reality, the question they should be asking is not how to compete with these giants, but rather to separate themselves from these giants. Fortunately, SEO (search engine optimization) gives businesses the opportunity to do just that. (more…)
Make your Blog Stand Out
Blogging is one of the most powerful ways to engage with customers and keep your business present in their everyday life. It also establishes a steady voice for your brand. Like every other form of business promotion, blogging takes time, planning and expertise. This means knowing what content to share and how to present it in a way that people can relate to. When you accomplish this, you can connect with your target customers and make the largest impact. (more…)