What do Honey Boo Boo, a Facebook marketing faux pas and some really dumb toys have in common? They’re all part of this week’s five things you might have missed list, silly! Sit back and get ready to be edumacated on new and notorious stories from the online marketing universe that may have passed you by.
1.) The Year in Bing: ‘Tis the season for the onslaught of year-end lists, and it’s actually impossible to read them all. But if you missed it, we highly recommend glancing at the top searches for 2012. Search engine marketers love this sort of thing — it help predict trends — but the list itself is predictable. Honey Boo Boo, the election, the 2012 Olympics and Kim Kardashian all topped the list. Still, it’s worth a gander for the most searched social networks. Facebook topped the list, with retro-surprise MySpace holding at No. 3. 2012’s social media darling Pinterest didn’t even crack the top five.
2.) Twitter Tangle: Absolutely no one missed the hilarious copyright infringement hoax on Facebook but you might have missed the very real proprietary battle brewing over at Twitter. A courtroom tussle between Twitter and PeopleBrowser could very well define who actually owns your tweets… do you or does Twitter? We’re sure to find out more; the case heads to court this winter.
3.) Scary or Snoozy: Here in the U.S., zombies are so 2011. Even most advertisers have moved on. But in Norway, the undead can still scare up major headlines. In fact, a recent viral ad had parents organizations screaming for a boycott. But you tell us, you marketing geniuses, is this spot scary or a little sleepy? Discuss!
4.) Speaking of Boycotts: By now, we know that when it comes to Facebook, Australia does not mess around. The country does not put up with branded post that are offensive, sexist or spammy. So it’s not shocking to learn that this sophomoric photo from men’s magazine ZOO weekly got banned. While the photo is forgettable, the controversy around it brings to the surface enough interesting social media marketing conundrums like censorship and misogyny to make marketers anywhere in the world think.
5.) Trashy Toys: For some major branding fails, look no further than the Campaign for a Commercial-Free Childhood’s list of nominees for Toys Oppressive and Destructive to Young Children Award. Pastel-colored Legos that set women back about 50 years, a shamelessly sugary Slurpee machine and scary stuffed monkey with an iPad on its stomach are among this year’s nominees. We’d prefer coal.