When you find yourself utterly compelled to stick your finger on your computer screen so a cat in a video can lick it, you’ve clearly fallen victim to some pretty genius viral marketing and brand engagement. That’s what happened when I stumbled upon the Skittles video that sent bloggers into a sugary frenzy. Viral video smash hits like this one, which was released on March 28th and already has nearly 400,000 views on YouTube, are the modern personification of great, fast ideas. Sure, a cat that virtually licks your finger may not be considered an idea worthy of a peace prize, but you can’t argue with its effectiveness. All of this finger licking got us thinking: When it comes to online marketing, what makes a really great idea and how do we turn our good ideas into great campaigns?
The Internet is full of good ideas — even incredible ones. But the ideas that keep showing up in our newsfeeds are the ones that are timely and unique. Like these Melt Tags. Since last year, this clothing tag that dissolves when you wash your garment for the first time has become a feature favorite of magazine sites, fashion blogs and environmental trend writers. While not a product that will save the world, it is a clever one which will help to reduce the paper wasted to produce clothing tags. Due to the collective interest in the environment and the rise of indie fashion culture, Melt Tags are a great idea that also make for a great story. I guess we could launch into a chicken-egg type of conversation when discussing which comes first — a great product or incredible Internet buzz, but let’s keep it simple. Our brilliant ideas are only brilliant if the world gets to “ooh and aah” over them. So thank goodness for the Internets. With social media campaigns, our own viral video genius (with or without licking cat) and a little do-it-yourself brand engagement, our ideas can be seen and heard.
So, dear readers, I pose this question to you: What’s your brilliant idea and how do you get people to notice it? And just so you know, we help people get their brand, services and brilliant ideas noticed all the time with our incredible services… check ’em out here!