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Archives for April 2010

April 30, 2010 By smahoney Leave a Comment

Annoying is the New Boring

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nailfunghus

Louder and more irritating appears to be our unspoken code when trying to gain someones attention. It worked flawlessly as children, after all, and so it is no surprise that we employ the same methods in marketing and [Read more…]

Filed Under: Online Marketing

April 29, 2010 By smahoney Leave a Comment

Attack of the Mutant Coupons from Hell!

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coupons

Okay so maybe that title is a tad dramatic but the little coupon is certainly generating a lot of talk these days.

The New York Times recently ran this somewhat cautionary piece outlining how online coupons could really be giving retailers access to vital and private information about their shoppers. This mutated coupon hybrid is loaded with super bar-codes that when swiped can pull up everything from your address, Facebook page information, and even the keywords you [Read more…]

Filed Under: Online Marketing

April 28, 2010 By smahoney Leave a Comment

The UK Loves Mobile Marketing so Why Don’t We?

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crumpets_tea

Recent articles floating around the web seem to indicate that overseas, mobile marketing is huge. So huge, in fact, that the spending dollars on mobile marketing have grown 32% since last year. The industry has morphed into force to be reckoned with.  A recent Adidas mobile campaign that invited users to track runners of the London Marathon attracted nearly [Read more…]

Filed Under: Twitter Management Tagged With: Adidas, Cloudhopper, Kylie Minogue, London Marathon, MacGruber, SNL, twitter

April 27, 2010 By smahoney 1 Comment

Checking the Blog Freshness Date

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spoiled_milk

It happens to all of us sooner or later…. we fall in love with a brand or a brilliant mind or an addictive product, and after searching high and low, we finally find the website dedicated to it. Thrilled to have more to fuel our new obsession, we devour the content on the site. Or we start to. But our appetite and interest are replaced with disappointment as [Read more…]

Filed Under: Blog Content Management, SEO

April 26, 2010 By greynolds Leave a Comment

Brandsplat Video Report on Gizmodo’s 4G iPhone, KFC Double Down and Crocs Croslite Ad Campaign

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This week’s Brandsplat Video report covers Gizmodo’s exclusive on the new iPhone, the KFC Double Down and Crocs Croslite ad campaign.  What’s a Krispy Kreme Double Down? Find out here! Or click here for more Brandsplat vids

Filed Under: Online Brand Management, Video Content Tagged With: Crocs, Croslite, Gizmodo, iPhone 4G, KFC double down

April 23, 2010 By smahoney Leave a Comment

Fighting The Media Blahs

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couchpotato

The reality TV juggernaut American Idol, which somehow manages to generate more tabloid covers and Entertainment Tonight reports than any television show ever, has run out of gas. Simply put, nobody cares this year and the hot button water cooler buzz that surrounded AI has now evaporated. Likewise, the new batch of summer movies is failing to excite in previews as the majority of them are sequels. From Toy Story to Iron Man, there’s a cultural sense of deja vu going on. Entertainment, still one of the this country’s highest grossing exports, seems a little tired; like it could use a time out and a nap.

New media and marketing have also experienced a dip in creativity as of late. Shortly put, when the best Facebook press of the week involves Hamster torture, the well appears to have dried up. The climate can truly lead to feeling uninspired and exhausted. So it is easy to hop on the everything sucks and nothing is original bandwagon in times like these. But have no fear- I rustled up a few examples of marketing lights at the end of the tunnel.

To start things off, I think a special shout out is order for Hanes and their commercial that touts the company’s foray into using environmentally friendly fabrics. The clip features a Hanes wearing guy who an announcer tells us is doing the right thing while his friend James, whom he strolls through the mall with, is not. James receives menacing looks from babies and toddlers (read: the future generation) who look as though they’re ready to take the guy out for not being environmentally friendly. It’s a funny spot with a good message from Hanes. It also marks a departure in style from those “Look! Jennifer Love Hewitt in a bra!” ads of a few years back.

Also on the environmental tip, is this ad for Sun Chips. User created by Heather Kramer of Brooklyn, this sweet little commercial promotes the new 1005 compostible Sun Chips bag. Kramer, who was chosen by Al Gore as the winner of a nationwide contest, provides a voice over while a the chip bag takes a little journey. Chosen as AdWeek’s clip of the week, the Sun Chip commercial is a step in the right direction for the brand.

Lastly, Diesel jeans gives there “Be Stupid” campaign a shot in in the arm by leaning on Twitter and Facebook to spread the word that stupid is the new smart. The company’s website and Facebook page feature contests and videos submitted by fans on how to do crazy dances. Sounds a little uh stupid, right? That’s the point and Diesel in the meantime is reinventing themselves by returning to the edgy marketing that put them on the cultural map during the 1990’s. The whole  dumb thing turns out to be pretty ingenious.

Still not inspired? Looking to the past is a good way to start the juices flowing and to combat our current state of cultural boredom. Old movies, vintage television shows, and bad ass art books are a good place to start. But enough from me- how do you, dear readers, fight the media blahs? Any tips you’d like to share with the class?

Filed Under: Brand Engagement, Digital Engagement, Online Brand Management, Online Marketing

April 22, 2010 By smahoney Leave a Comment

Company Blogging- Lean, Mean and Green

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savetrees_blogmore

Happy Earth Day! There has been many a blog this week discussing all things green and going paperless and whatnot. Blogging itself, after all, is a pretty green concept when you think about it. There’s no paper involved or cars used to distribute the darn thing or child laborers forced to write about Kate Gosselin for [Read more…]

Filed Under: Blog Content Management, Blog Marketing

April 21, 2010 By smahoney Leave a Comment

Anti-Advertising but Pro-PR

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storyboard

Emmy winning hit Mad Men notwithstanding, turning to big agencies has fallen out of vogue. Between that blasted “economy sucks” excuse and the ease of using freelancers and [Read more…]

Filed Under: Facebook Management, Facebook Marketing, Online Marketing

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