Once upon a time in a faraway land I like to call “The Early 1980s,” when a celebrity’s career had reached the end of the road, there were a few avenues open to them if they wished to remain in the spotlight. There were game shows like “$25,000 Pyramid,” or selling exercise equipment, or being a guest star on “Murder She Wrote.” Other than that, the prospects of hanging onto fame were slim to none.
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Archives for March 2010
Big In Japan- Eastern Marketing With Western Flair
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I recently surveyed all things Japanese when I was trying to find new marketing ideas and inspiration. After all, Japan is always unique when it comes to advertising, regardless of whether that advertising is good or bad. Besides, if it works for Gwen Stefani and Hello Kitty, it might just work for me, right? So imagine my surprise when I found that Japan’s marketing happens to look a lot like ours but cooler, more effective, and with better music.
Brandsplat Video Report on the Sony Playstation, the Coffee Party and the Most Interesting Guy in the World
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This week’s Brandsplat Video report episode 17 covers Enzo’s view of the Sony Playstation ads, the Coffee Party and Dos Equis. What do Chuck Norris and the Most Interesing Guy in the World have in common? Check it out! Or click here for more Brandsplat vids
Is social networking an assistant’s job?
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Back in the mid-1990’s when a certain writer worked as an assistant at a West Hollywood public relations firm, it was a simpler time. Sure, they treated me like something scraped off of Kelly Cutrone‘s high heel, psychotically had me Windex all glass surfaces on a regular basis, and generally worked me like a dog. But it’s PR and everybody else was treated the same way. Really, my tasks were pretty simple: fax mountains of press releases, pick up sandwiches from Jerry’s Deli, and master the art of streak-less glass doors. Occasionally, I would get to write some copy or do something creative, if I was lucky.
March Madness is a Slam Dunk For Online Marketing
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Although many would argue that the practices and decisions of the NCAA are prehistoric and out of date, the marketing around March Madness is decidedly 21st century. As the 64 teams were picked, dozens of big name companies have already hopped on Twitter, Facebook, and Youtube to engage basketball fans and potential customers alike in a plethora of [Read more…]
Brandsplat Video Report on Twitter’s Location Finder, YouTube and Lady GaGa
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This week’s Brandsplat Video report episode 17 covers Twitter’s opt-in location finder, YouTube and Lady GaGa’s newest video chock full of product placement. Check it out! Or click here for more Brandsplat vids
Brandsplat Video Report on Twitter’s Location Finder, YouTube and Lady GaGa from Enzo Cesario on Vimeo.
Facebook Wins Miss Popularity Contest But What Does It Mean?
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It is a fun little note for the history books that Facebook eclipsed Google as the most used site on the Internet. For years, Google has pretty much gone unchallenged. Google is still the advertising god as they have a multitude of avenues to deliver adverts to the people. From Google Buzz and Gmail to Google Reader and [Read more…]
A Pep Talk for your Company Blog
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I think it’s time for a bloggervention. Your company’s blog gets zero hits, illicits little response and seems to collect dust as it sits there online just waiting for readers to show up. The countless articles that say youngsters don’t blog anymore don’t exactly [Read more…]