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Archives for March 2010

March 31, 2010 By smahoney Leave a Comment

Twitter Tweatments For Careers in Twouble

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tweety_in_twobble
Once upon a time in a faraway land I like to call “The Early 1980s,” when a celebrity’s career had reached the end of the road, there were a few avenues open to them if they wished to remain in the spotlight. There were game shows like “$25,000 Pyramid,” or selling exercise equipment, or being a guest star on “Murder She Wrote.” Other than that, the prospects of hanging onto fame were slim to none.
[Read more…]

Filed Under: Facebook Management, Facebook Marketing, Social Media Marketing, Twitter Management, Twitter Marketing, Video Content Tagged With: Demi Moore, Kim Kardashian, Miley Cyrus, Rikcy Martin, twitter

March 30, 2010 By smahoney Leave a Comment

Big In Japan- Eastern Marketing With Western Flair

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big_in_japan
I recently surveyed all things Japanese when I was trying to find new marketing ideas and inspiration. After all, Japan is always unique when it comes to advertising, regardless of whether that advertising is good or bad. Besides, if it works for Gwen Stefani and Hello Kitty, it might just work for me, right? So imagine my surprise when I found that Japan’s marketing happens to look a lot like ours but cooler, more effective, and with better music.

[Read more…]

Filed Under: Online Marketing, SEO, Video Content

March 29, 2010 By greynolds Leave a Comment

Brandsplat Video Report on the Sony Playstation, the Coffee Party and the Most Interesting Guy in the World

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This week’s Brandsplat Video report episode 17 covers Enzo’s view of the Sony Playstation ads, the Coffee Party and Dos Equis.  What do Chuck Norris and the Most Interesing Guy in the World have in common?  Check it out! Or click here for more Brandsplat vids

Filed Under: Video Content, Viral Marketing Tagged With: Chuck Norris, Dos Equis, Sony Playstation, The Coffee Party, The Most Interesting Man in the World

March 26, 2010 By smahoney Leave a Comment

Is social networking an assistant’s job?

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window_washing
Back in the mid-1990’s when a certain writer worked as an assistant at a West Hollywood public relations firm, it was a simpler time. Sure, they treated me like something scraped off of Kelly Cutrone‘s high heel, psychotically had me Windex all glass surfaces on a regular basis, and generally worked me like a dog. But it’s PR and everybody else was treated the same way. Really, my tasks were pretty simple: fax mountains of press releases, pick up sandwiches from Jerry’s Deli, and master the art of streak-less glass doors. Occasionally, I would get to write some copy or do something creative, if I was lucky.

[Read more…]

Filed Under: Social Media Management Tagged With: Social Media management

March 25, 2010 By smahoney Leave a Comment

March Madness is a Slam Dunk For Online Marketing

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baball

Although many would argue that the practices and decisions of the NCAA are prehistoric and out of date, the marketing around March Madness is decidedly 21st century. As the 64 teams were picked, dozens of big name companies have already hopped on Twitter, Facebook, and Youtube to engage basketball fans and potential customers alike in a plethora of [Read more…]

Filed Under: Social Media Marketing Tagged With: Department of Fannovation, facebook, NCAA, NCAA Final Four, Tip N' Spin, YouTube

March 24, 2010 By greynolds Leave a Comment

Brandsplat Video Report on Twitter’s Location Finder, YouTube and Lady GaGa

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This week’s Brandsplat Video report episode 17 covers Twitter’s opt-in location finder, YouTube and Lady GaGa’s newest video chock full of product placement.  Check it out! Or click here for more Brandsplat vids

Brandsplat Video Report on Twitter’s Location Finder, YouTube and Lady GaGa from Enzo Cesario on Vimeo.

Filed Under: Brandsplat Video Report Tagged With: Lady Ga Ga, twitter, Weekly video report, YouTube

March 23, 2010 By smahoney Leave a Comment

Facebook Wins Miss Popularity Contest But What Does It Mean?

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popularity

It is a fun little note for the history books that Facebook eclipsed Google as the most used site on the Internet.  For years, Google has pretty much gone unchallenged. Google is still the advertising god as they have a multitude of avenues to deliver adverts to the people. From Google Buzz and Gmail to Google Reader and [Read more…]

Filed Under: Brandcasting, Facebook Management, Facebook Marketing, Search Engine Marketing, SEO, Social Media Marketing Tagged With: Facebook Management, Facebook marketing

March 22, 2010 By smahoney Leave a Comment

A Pep Talk for your Company Blog

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cheer

I think it’s time for a bloggervention. Your company’s blog gets zero hits, illicits little response and seems to collect dust as it sits there online just waiting for readers to show up. The countless articles that say youngsters don’t blog anymore don’t exactly [Read more…]

Filed Under: Blog Marketing, Facebook Marketing, Twitter Marketing Tagged With: Blog Marketing

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