Archives for July 2009

July 31, 2009 By Brandsplat Leave a Comment

Ad agencies cut. Service partners help stop the bleeding.

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Advertising agencies have gone under the knife and have surgically removed whole limbs and major organs just to keep afloat during this recession. Creative and production departments have taken big hits and many agencies are now so short staffed that they are forced to hire outsiders to help deploy advertising campaigns for their clients. According to Clickz.com, ad agencies are outsourcing more production work to outside sources because these providers are able to offer the “new, now and next” offerings that ad agencies just can’t keep up with. It’s evidence that it is becoming more and more difficult to be a one-stop-shop for both traditional and digital offerings. Could this be the wave of the future for ad agencies? Perhaps. However, I have seen this trend of contraction during tough times before. Inevitably, agencies bounce back and start hiring in-house staff to stop the blood flow.

July 30, 2009 By Brandsplat Leave a Comment

Branding your company with micro blogging

According to a recent New York Times article small businesses are utilizing micro blog technology like Twitter in lieu of advertising and marketing campaigns. According to the article, “small businesses typically get more than half of their customers through word of mouth, he said, and Twitter is the digital manifestation of that.” By microblogging, small businesses can broadcast deals and offers to loyal customers and those just interested in their business. Location based services like LA based Kogi and Coolhaus can tell their customers where they will be on any given summer day in the city of angels. I think the increase of small businesses is also due to the fact that business owners often don’t have time to think about marketing strategies; Twitter facilitates getting the word out. Plus, a business owner can tweet by phone app whilst ringing you up for that sushi sampler you just ordered. No need for fancy ad or flyer when you can tweet at your hearts content.

July 29, 2009 By Brandsplat Leave a Comment

Giveaway promotion on Twitter is intelligent brand marketing.

Want to get noticed by the masses on Twitter? Try a promotional give-away. That’s just what web-building site Moonfruit did last week by giving away 10 Macbook Pro computers everyday for 10 days in celebration of their ten year anniversary. All you had to do to enter was tweet the hashtag “#moonfruit” in a creative way from your Twitter account. You were allowed to enter as often as you wanted and the winners were chosen at random using an algorithm. Entries included stories, videos, songs and artwork. The massive turnout got so big, at one point Moonfruit was averaging 300 tweets per minute. On the seventh day of the promo, Twitter even threatened to ban them because of all the traffic, but eventually let them finish up their campaign without a glitch. The promotion got kudos from Mashable and Brand Republic and #moonfruit ranked as a top trending topic on Twitter for almost a week. Intelligent brand marketing? I’d say.

July 28, 2009 By Brandsplat Leave a Comment

YouTube beefs up analytics tools for brandcasting online.

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In a recent announcement, Youtube is rolling out Youtube Insight a free reporting tool for users, advertisers and content partners who have a valid Youtube account. This interactive solution allows greater insight and information related to individual videos that are uploaded. This is good news for viral marketing and anyone trying to brand their company on Youtube. This analytics tool allows any Youtube account member to view data for any video in a slick interactive timeline and mapping format that’s intuitive and powerful. I like the fact that when you move the slider on the timeline, the information updates simultaneously on the map. Pretty cool. Statistic freaks will love that you can view data for total views, links and audience stats with the click of a button. As the creator or author of a video, you can also opt to hide this information from viewers if, say, you were launching an ad campaign and didn’t want your competition to see the results. But then again, why would you do that? Why not let your competition drool over how many hits you got and how your offline campaign boosted your viewership. Then again, if you aren’t confident that the masses will flock to your video, you may want to switch your vid to privacy mode by unchecking the button for “Make statistics and data for my videos plublicly visible by default” in the sharing and privacy section of your account information. To look under the hood and see all the bells and whistles, just click on “about this video” button under My Account > Videos, Favorites, Playlists > Manage my Videos. Happy brandcasting.

July 24, 2009 By Brandsplat 1 Comment

Suckling on boob tube increases during recession.

According to an interesting post in Online Media Daily more Americans turn to electronic media (internet and television) during times of recession. The reasons range from having more free time on their hands, seeking an alternative to paid entertainment options, and the ever-growing need for economic information and advice. It’s interesting to note that more people who have broadband in their households get their economic information from web content whereas in households that don’t have broadband, the internet ranks third behind television and print. It’s also interesting that people are using television, print and the Internet simultaneously to get a clearer picture of the economic landscape. I fall into that category. In fact, I have CNN on right now as I multi-task between blogs and newsfeeds. But I must admit, my newspapers are still in the driveway. Who has the time?

Archives for July 2009

Ad agencies cut. Service partners help stop the bleeding.

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Branding your company with micro blogging

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YouTube beefs up analytics tools for brandcasting online.

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Suckling on boob tube increases during recession.

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