Does the whole Twitter-for-business thing scare you? Could your current Twitter marketing plan use a little extra oomph? We can help! In the hopes of inspiring you to tweet like a rock star, we’ve rounded up ten of our favorite brands, in no particular order, currently killing it on Twitter. Watch and learn, young grasshopper.
Skittles: “Tast(ing) the Rainbow” in 140 characters or less might be a tall order for another candy company, but Skittles is certainly up to the task. The brand’s Twitter marketing is as random, hilarious and good-natured as the rest of its digital marketing, making Skittles an excellent example of consistency.
Netflix: Having recently moved into marketing original programming, Netflix wisely uses Twitter to promote its new shows while keeping in touch with its customers, who often use Twitter to ask the brand questions, file complaints or to talk back to the company.
Starbucks: A longtime Twitter marketing leader, Starbucks shows us how special offers and follower engagement is done by providing branded tweets that are also a pleasure to read.
Google: The world’s most visited site turns its Twitterfeed into a newsfeed with the latest headlines and updates on all things Google.
Adidas: Think Twitter marketing can’t be cool? One gander at the Adidas Twitter page will have you thinking again. Fashionable, hip and informative, Adidas elevates the platform into something stylish.
The Home Depot: Twitter is great for conversations about your brand and products. Home Depot does this with ease, asking the kinds of questions that get do-it-yourselfers talking back.
Subway: Great brands on Twitter know to vary the discussion, so they post lots of dynamic content like photos and videos. Sandwich king Subway fills its Twitterfeed with everything from nutritional information to Subway celebrity sightings.
Bissell: Even those of us who dread vacuuming can respect the friendly and diligent customer service displayed on Bissell’s Twitter page. No question goes unanswered, no follower gets ignored — and we’re happy to report that doesn’t suck.
Amazon: Still haven’t mastered how to be chatty on Twitter? Amazon has, and a gander at its Twitterfeed is like a master class in Twitter marketing.
Kia: Kia, like many car companies, proactively uses its Twitter account for PR purposes, launching new campaigns and linking to videos of its latest commercials.