Functioning with a teeny tiny view of the world with no relevance to what is actually happening on planet Earth is one of those common mistakes business blogs make quite frequently. And, man, is it frustrating. After all, you want to invite people into your little corner of the Earth, but you also want to be relatable to folks not in your inner circle. Non-stop navel gazing provides little or no insight and doesn’t encourage people from all walks of life to participate in your blog.
For an example of a blog whose brand stretches globally, we really love Nylon Magazine. The New York fashion mag has seen its share of creative shifts since it was born more than a decade ago. But today’s Nylon speaks the language of fashion all over the world. So it makes sense that their blog invites readers to send in photos of global graffiti art. Featured in photos, the blog segment is one of the site’s most popular and ingenious. Why couldn’t your blog about your homemade soap invite your users to send in videos of them using the products? Why couldn’t your travel blog invite readers to send in bizarre vacation photos? There’s no reason we all can’t take a cue from Nylon and inspire our readers to share their lives with us, too.
Another way to expand your blog’s reach is to take part in the conversations on people’s minds. Newsworthy topics and trends relevant to your brand should be incorporated in your blog’s language. Non-ranting, current-event-based blogs which address global concerns are a good way to get the conversation rolling. Just remember to stay off the preaching pulpit and to avoid yelling like some crazy person on The View. Check out Ecoki.com for an example of an issues-fueled blog that handles it with style intelligence and class.
Of course, engaging worldwide blog audiences makes sense in hopes of generating more revenue”¦ but it’s deeper than that. Global blogging and global marketing is now within our reach and will soon become the norm. Those stuck babbling about themselves will quickly find out how small their world has become.