For decades, brand engagement has been a mystery for companies of all sizes. How do companies interact with their customers in a fun and social way that keeps them interested? That’s the kind of question that keeps brilliant minds scratching their heads. Little did anyone know that the future of brand and digital engagement was sitting in the living rooms of everyone in America: Television. Thanks to social media platforms like Twitter and Get Glue, everybody is talking about TV again, and brands are eager to get in on the conversation.
From Forbes to The New York Times, everyone is talking about it. Outlets like TV Guide and E! are constantly changing to accommodate it. And most of us are doing it. The “it” in question is Social TV. Whether we check in during an episode of The Voice on Get Glue, tweet about the ending of Revenge on Twitter or use special Social TV apps to help find our favorite shows, the days of merely sitting around Ye Olde Boob Tube have certainly changed. During big events like award shows or the Olympics, viewers get extremely social.
Yet it doesn’t end there. Reality shows, dramas and even high-rated sitcoms trend like crazy on social media on the nights they air. Even daytime shows like The View and Price is Right are buzzed about during the week. An enthusiastic report from Dallas’ Markets & Markets even claimed that “the global Social TV market revenue is expected to grow from $151.14 billion in 2012 to $256.44 billion by 2017, at an estimated CAGR of 11.2 percent from 2012 to 2017.” Even though many industry experts say this number is inflated, the power of social TV can’t be denied.
The good news is that talking about TV is something any company can do with social media marketing. As long as the program trending relates to your company, we say chat away! If you’re a clothing boutique, for example, you’d be crazy not to tweet about Project Runway or Fashion Star with your followers. Checking in on Get Glue during home improvement shows if you’re an interior designer, dishing about bratty brides on Say Yes to the Dress if you’re a wedding planner and celebrating sports victories if you’re a personal trainer are a few more ways you can use Social TV to interact. And the best thing about talking about television with your customers? It’s basically free!
Go on… Grab some popcorn and your smartphone and start watching TV with your customers!