Want repeat visitors coming to your site? New data coming out of Chitika Inc., an online advertising network with over 30,000 sites and over 2 billion monthly impressions, suggests that Facebook and Digg delivered repeat traffic at much greater rate than Google, Yahoo!, Bing, and Twitter.Â Google delivered overall numbers, but when it comes to driving repeat visitors,
“over 20% of all visitors from Facebook visited the site four or more times per week. Digg came in second place with slightly over 16%.”
Note that Google, Bing! and Twitter came at the bottom of the “repeat traffic” list hovering around 11% each. Google, obviously delivers the most traffic overall. But for loyalty, you can’t beat Facebook. This is why it’s important for brands to engage customers across multiple networks to satisfy multiple strategies. If you want repeat visitors coming to your site, you may want to consider putting a little more elbow grease into your brand’s Facebook effort. To see the data in chart format, visit Chitika here.