Welcome to the Brandsplat video report I’m Enzo F. Cesario.
We’re going to talk to you today about what’s going on in the world of digital engagement. What’s trending hot right now is sharing content via Videos, blogs, tweets – it’s a big deal and brands are starting to get into the act, too.
One such brand that’s doing something innovative is SUBARU of America. They’ve come up with a tongue-in-cheek campaign that offers people who test drive the car a free box of detergent. The thinking here is that you’re going to be getting dirty in your Outback and Subaru is going to help you get cleaned up afterward.
If you go to their site, OutbackDetergent.com, you can see the campaign unfold. There you will find funny, spoofed infomercial-type commercials. You have got a little back-and-forth section where you can ask their spokes-skunk questions and he gives you advice on how to clean diferent things and there is also a section where you can get your own bottle by typing in your zip code and they’ll locate a dealer near you.
So some of the strengths of this campaign.
The product angle was innovative and it tied right back into the brand Entertainment factor.
Share-ability factor. Some of the missed opportunities
- Weak social media aspect of the campaign.
- Lack of user-generated content.
- Allowing users to share some assets.
Overall a really good push. So remember, if you’re going to do a branding campaign online – create a buzz, invite interaction and promote sharing and you will be on your way.
That’s it for today! Thanks for joining. See you next time!